How to Effectively Sell Using Social Media and Content Marketing

How to Effectively Sell Using Social Media and Content Marketing. In this video, Entrepreneur Network partner Kate Volman meets with RazorSocial CEO and founder Ian Cleary to discuss social media and content marketing. Social media and content marketing are key factors to driving people to your website. Cleary has come up with a formula to help other marketers increase their site's traffic, he calls it "PRISM." Inbound trafficking utilizes these social channels to drive your audience to your website. "S" is for subscribers. For those who don't subscribe or buy, re-target them, Cleary advises. Use social media ads to re-target people who have been to your website before but didn't take action. To learn more about social media marketing and driving traffic to your site, click pay. Watch more videos from Volman on her YouTube channel here.

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  •  Photo: Entrepreneur.com

In this video, Entrepreneur Network partner Kate Volman meets
with RazorSocial CEO and
founder Ian Cleary to discuss social media and content
marketing.

Social media and
content marketing
are key factors to driving people to your
website. Cleary has come up with a formula to help other marketers
increase their site’s traffic, he calls it “PRISM.”

The “P” in PRISM is simple — people. Your first step
to a successful strategy starts with
building your audience
across relevant social channels. From
there, begin building relationships with your audience
through the content you produce. Develop one-on-one connections
with influencers in your industry — that’s where the “R” comes in.
These relationships will help with inbound trafficking
the “I” in the formula. Inbound trafficking utilizes these social
channels to drive your audience to your website.

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