TECH TALK WITH MIKE: Coupons, discounts can boost email lists

TECH TALK WITH MIKE: Coupons, discounts can boost email lists

Eventually, your brand (and reach) can start fading from view. Consider the following headlines: “It’s Springtime, so order our services and enjoy this great weather in style.” “This Spring, take advantage of our 25 percent off deal and be prepared for Summer.” Which one has the most appeal? The first one reads almost as though you are ordering your customer to buy your services. Think like a customer. Using coupons in your email marketing Seasonal offers Seasons and holidays are a prime time to add offers to your marketing schedule. Coupons and social media Offer a progressive discount when customers take action on social media while using a coupon. Your email marketing should keep and grow our list. Coupons should not be the end-all be-all of your marketing. Offer coupons with Waftio Waftio makes it easy to offer coupons to your audience on your website. So that’s a wrap on using coupons and discounts to better engage your email audience.

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TECH TALK WITH MIKE: Coupons, discounts can boost email lists

Compare the carefully crafted email you wrote to your subscribers to a heartfelt love letter sent to your special someone. You most likely can’t wait for both to open their emails. However, the subscriber email often ends up in the trash or it gradually floats out of sight to the bottom of their inbox in many cases.

Eventually, your brand (and reach) can start fading from view. Just because you send email marketing messages does not mean they are viewed. Stop the inbox-to-trash lifecycle by adding clear discounts and coupons to your email marketing strategy.

Consider the following headlines:

“It’s Springtime, so order our services and enjoy this great weather in style.”

“This Spring, take advantage of our 25 percent off deal and be prepared for Summer.”

Which one has the most appeal? Of course, it’s the second headline. The first one reads almost as though you are ordering your customer to buy your services. However, the second is more suggestive, giving the customer the feeling of choice and power. It demonstrates your brand’s willingness to provide services with value.

Think like a customer. Would you rather read an email that gives you an offer? Or do you want to be dictated to? Keep that in mind and get creative on how you incorporate coupons and discounts in your emails.

Using coupons in your email marketing

Seasonal offers

Seasons…

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