As we all know that having a good PPC CTR is important for various reasons like increased quality traffic, increased conversions, reduced Cost per Click, higher ad rank and increased Quality Score. So primarily, negative keywords help in increasing your CTR as with the help of negative keywords, your ads will be directed towards the targeted audience with no irrelevant impressions and clicks. Increase Your Bids Increasing bids is one of the fastest ways to increase the CTR. The display URL in the PPC ad is a great place to add you main keywords those keywords that attract maximum attention. The ad text is the soul of your ad where you have to convince the visitors to click on your ad. Moreover, if you want to make a compelling ad copy that majorly attracts clicks, you need to pay more attention towards the benefit and not features. Make Full Use of Ad Extensions Apart from site links extension, there are other types of extensions that can make your ad excel. The use of Ad extensions increases the relevance of your ads thus improving your CTR. By adding positive reviews for your product/service, you can give your potential customers one more valid reason to click on your ads. This will help you in increased CTR and improved overall performance.
Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC.
Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions.
(Total Clicks on Ad/ Total Impressions) X 100= Click Through Rate
It is basically the percentage of people who view your ad and those who actually go and click on it.
Attaining a high CTR is significantly important for your PPC success because it directly affects your Cost per Click and Quality Score.
As higher CTR leads in high-Quality Score and high-Quality Score improves your ad position.
Quality Score is the rating of Google as pertaining to the quality and relevance of your PPC ads and keywords.
Another reason why having a higher CTR is important because it correlates with higher conversion rates.
As we all know that having a good PPC CTR is important for various reasons like increased quality traffic, increased conversions, reduced Cost per Click, higher ad rank and increased Quality Score.
Basically, there are a lot of reasons for you work on improving your PPC CTR.
Here are the 11 most easy and powerful quick tips that will increase your PPC CTR in no time.
1. Use Negative Keywords
The importance of negative keywords in the success of any Google AdWords campaign is incomparable.
Sooner or later the internet marketers have realized the potential of negative keywords and hence are using them even more.
Negative keywords are those keywords that prevent your ads from being displayed for any kind of irrelevant and inappropriate search queries.
And if your ads get triggered for irrelevant search queries then your ads won’t receive clicks at all and this would push the ad down in a lower position.
Lower ad position is equivalent to lower CTR.
Or if they receive any clicks the visitor would bounce off due to irrelevant information.
So primarily, negative keywords help in increasing your CTR as with the help of negative keywords, your ads will be directed towards the targeted audience with no irrelevant impressions and clicks.
Negative keywords also reduce the click that will not convert into sales.
Thereby, your CTR will increase because there will be fewer circumstances of the ads being viewed but not clicked.
Negative Keywords are quite essential as it not only increases your CTR but also saves your budget from being wasted.
2. Increase Your Bids
Increasing bids is one of the fastest ways to increase the CTR.
An increased bid means higher average position.
You get more visibility and exposure of your ads is increased due to a higher ad position.
A higher ad position also leads to an increased CTR as it is pretty obvious that ads appearing on the top tend to receive more clicks than the bottom ones.
When you increase the bid, you get a better position and better impressions in the never ending fight for traffic.
This results in an increased and improved quality of your traffic.
Carefully examine your bidding strategies to see which keywords are being underbid and which one are over bid.
Re-evaluate the bidding according to the performance of the keywords.
You need to also be careful while raising the bids as it can also cost you much in term of higher CPC.
You should increase bids for only those keywords where you see an opportunity for improvement.
3. Use Trademark or Registered Symbols in Headlines
A trademark can be a word, sign, symbol or graphic that you apply to your Company, Goods or Services to differentiate them from those of the competitors.
The trademarks or registered symbols give customers a confidence to click on the ad to look for more details of the product.
The purchasing decisions of the customers are highly influenced by trademarks as nowadays being brand oriented is in vogue.
Using trademarks or registered symbols in the headline will help you to stand apart from your competitors in the Search Engine Result Page.
And it will also boost confidence in customers regarding the professionalism of your business.
The influence of a trademark or a registered symbol is that it creates a sense of authority among the visitors which ultimately attracts more clicks to your ads.
Merely using a trademark out of the blue is not justified.
You have to be careful while choosing one for your business and remember to keep it original.
Ensure that you at least one of them as it is one of the quickest methods to increase CTR.
4. Add Sitelink Extension
Sitelink Extensions is one of the most commonly used extensions in PPC ads.
They are located under your headline and the description.
They are additional links which are typically displayed when the ad holds the first or second position in the Google’s Search Engine Result Page.
Sitelinks helps you to capture prime space in the SERP, highlights other pages of your website and also provides additional information to the user.
You can create 6-10 different site links but Google has full control over which site link to show.
Sitelinks offer you unique opportunity to drive in more traffic and maximize your chances of success with PPC.
By using Sitelinks, you can add additional information or navigation into your website directly from your ad copy.
Look at this ad for Car Insurance. The four arrows indicate the site links displayed by Google.
Sitelinks offer quick access to your conversion oriented pages. They drive in more users who are looking for something specific.
Also, to gain maximum advantage out of site links, make sure that you link each of your site link to the most relevant landing page.
Do not use the same link for multiple site links. Use a unique site link for each landing page.
Sitelinks are a strong way for advertisers to boost up their CTR and conversion rates.
If you execute the performance of site links optimally, you can get away with higher CTR and overall PPC success without any additional cost.
5. Have A Strong Call-to-Action
Okay, so now you have perfectly grabbed the attention of your visitors with…