Why PodcastingIs the Next Marketing Frontier

Why PodcastingIs the Next Marketing Frontier

If your visual content marketing efforts are growing stagnant, it may be time to consider an audio content strategy. As people rely more heavily on mobile devices, it has become easier than ever to access, download and listen to podcasts whenever, wherever. In an effort to produce as much quality content as possible, many businesses have established blogs where they can regularly post written content, but podcasts are changing that. With podcasts, there's actaully no need for a written blog post (although some blogs offer podcasts transcribed word for word). If your niche is one of them, here is what you need to do to start podcasting as part of your marketing strategy: Invest in quality equipment. Improved technology and greater access have made getting quality equipment easier and more affordable than ever, so there's no excuse for creating a low-quality show. Consumers are more likely to engage with content that is educational, entertaining or otherwise relevant to their interests, but it also has to pertain to your business and brand. Host on a relevant platform. There are a lot of podcast platforms out there, but you need to find the one most relevant to your industry and hosts the most consumers interested in your niche. Podcasting is quickly entering the world of business and becoming a popular marketing strategy, not only because of its popularity among consumers but also because it's so easy to create podcasts to broadcast accessible content for your target audience.

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If your visual content marketing efforts are growing stagnant, it may be time to consider an audio content strategy.

Why PodcastingIs the Next Marketing Frontier

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Commuters have traded in their playlists for podcasts, and consumers everywhere are tuning into online talk shows. In fact, some 24 percent of Americans over the age of 12 now listen to podcasts on a monthly basis; and Statista projects that, by 2021, there will be more than 100 million podcast listeners in the United States alone.

The number of people already hooked on podcasts coupled with its anticipated future growth indicate that podcasts are quickly becoming a viable marketing channel.

Why podcasts are gaining popularity

In just the last few years, podcasts have been gaining popularity fast. One of the biggest reasons has been the shift to mobile; consumers are moving away from desktops and using mobile devices more often.

Even search engines are changing their algorithms to give mobile the priority, making it more important than ever for businesses to focus on optimizing for mobile platforms. As people rely more heavily on mobile devices, it has become easier than ever to access, download and listen to podcasts whenever, wherever.

Another factor fueling the popularity of podcasts is people’s lack of time. It seems that we’re busier than ever and that fact has made it more difficult to sit down, read a book or even watch a TV show without distraction. People want to multitask and get as much done as possible, and podcasts make it easy to listen during a commute, on a run, while getting housework done, etc.

Not only is it easier for people to find and access podcasts, but it’s also easier than ever to produce podcasts. The equipment needed for high-quality broadcasts is widely available and more affordable than ever. It’s also easier to find a popular website to host your podcast.

How podcasts are changing marketing

The main focus when…

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