Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy

Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy

For most companies and especially in the B2B space, being active and sharing on social media platforms is essential for generating web traffic and helping grow the company. One tactic for your social media strategy that should take priority is activating employee advocates online. What is an employee advocate? These employee advocates are more inclined to share company content with their social networks, promote their company, be active in company activities and more. Why employee advocates matter for successful social media strategies Because employee advocates are highly vested in their company and work, it should start to become more clear as to why these advocates are incredibly valuable to your social media strategy. Yet, for many social media strategies, employee advocates might not be thought of as a top priority. This helps people recognize your brand and develop a sense of trust since your company content is being shared by so many people. Content is more trusted when it’s from employees While people do like content from brands they follow and will click on social ads, content is more trusted when it comes from individual employees. Although not as often as Google might, since the start of 2018, Facebook and Twitter have both updated some of their policies and the way their social feeds are working. This then makes your marketing department spend more on paid social to boost those posts.

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Is your company’s social content getting buried with little engagement? Does your company’s social strategy need a boost?

If those two questions come to mind or you are looking for new ways to improve your social media strategy, then you came to the right place.

For most companies and especially in the B2B space, being active and sharing on social media platforms is essential for generating web traffic and helping grow the company. But it’s also pretty challenging to get engagement and results if your company is not a well-known brand name (think Starbucks, Nike, etc).

However, with the ever-changing social media world, your company needs to adjust and realize the power of social media still exists, regardless of challenges. One tactic for your social media strategy that should take priority is activating employee advocates online.

employee advocate

What is an employee advocate?

Before we really dive into why employee advocates are essential to the success of your social media strategy, we should define what this term exactly means.

An employee advocate is someone who is highly vested in their work and your company’s goals, mission, and overall values. These employee advocates are more inclined to share company content with their social networks, promote their company, be active in company activities and more.

Typically, this is called employee advocacy and has become a popular strategy in the last few years to boost marketing, sales, communications, and employee engagement.

But to put it simply, employee advocacy is the promotion of a company by its employees. Usually via social media outlets.

Why employee advocates matter for successful social media strategies

Because employee advocates are highly vested in their company and work, it should start to become more clear as to why these advocates are incredibly valuable to your social media strategy.

Yet, for many social media strategies, employee advocates might not be thought of as a top priority. But with social media networks continuing to grow and changing, marketing teams and social media marketers specifically need to find ways to bring value to their company.

Here are some of the top reasons employee advocates can help your social media strategy and results.

Increases brand awareness organically

A common challenge in the B2B space is to essentially be a recognizable and trusted brand. With millions of companies being online, in similar industries, and all competing for attention, it’s very easy for your brand to be lost in all the commotion.

Think about how many employees your company has, their average social connections, how often they start sharing content, and the sheer numbers of people using social media.

Your brand and content have a better chance of being seen constantly everywhere. This helps people recognize your brand…

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