A fool-proof strategic system to help you create better content marketing campaigns. But creating content that’s unique enough to attract good traffic is another ball-game altogether. To those who religiously believe that most good online content results from a three-step process of write-edit-and-publish, you’ve got another think coming. As a content marketer, you may be following a system of your own, but here’s your opportunity to go back to the basics and recheck some points that are sure to help you produce great content and ensure it grants you the numbers you deserve. Too many bloggers nowadays choose to follow the reverse – produce good content and then decide their target audience. This will help you in the long run because you can then make a distinct comparison between the expected and resulted numbers, and understand your user-base and how to cater to them better. You can use Google’s Search Console to determine how your website ranks among search results. Social media user-base and shares As any active social media user knows well, the greater the number of shares, the better it will do on the charts. To track the number of shares, you can use a social share plugin or counter which will show you the number of shares for a particular URL. Page views As a content marketer, the most important factor to determine is the number of page views that your individual content gathers at any given moment.
Writing content in a digitalised world, where searching for a single topic can produce dozens of articles, is a difficult task. But creating content that’s unique enough to attract good traffic is another ball-game altogether.
To those who religiously believe that most good online content results from a three-step process of write-edit-and-publish, you’ve got another think coming. Although creating content is the most important part of the entire process, there is a world of strategising employed between editing the piece in question and publishing it online, otherwise known as content marketing.
As a content marketer, you may be following a system of your own, but here’s your opportunity to go back to the basics and recheck some points that are sure to help you produce great content and ensure it grants you the numbers you deserve.
Set your goals
While this may come across as the most obvious point, it cannot be emphasised enough. Too many bloggers nowadays choose to follow the reverse – produce good content and then decide their target audience. However, your content is sure to do better on the numbers if you know who you are catering to. For instance, a lifestyle blogger’s target audience will naturally be different from that of a content writer in an advertising firm. Producing content after gauging your audience and the expected response from them is a highly recommended, as is the pre-evaluation of expected views, shares, and subscribers. This will help you in the long run because you can then make a distinct comparison between the expected and resulted numbers, and understand your user-base and how to cater to them better.
Subscriber-base
The first thing you need to check both…
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