But as many smaller businesses have figured out, it is totally possible to create professional videos on a small budget. #1 The Camera [Free] The latest smartphones have great cameras. #3 The Lighting [$120] What sets a quick smartphone-taken video apart from a high-quality business video? Good lighting. Good lighting is crucial for video, it allows even the worst cameras to shoot better footage. Tip: We use a lighting kit with three softboxes in order to execute the Three Point Lighting Technique. Tip: Always test out the microphone before you start filming the actual video. If you want to be able to switch out backgrounds, you can buy a background stand and different backdrops. Bring it all together Once you’ve shot your quality footage, you’ll need to edit it with video software to put everything together. Here’s an example of one of our videos, made in our DIY video studio: Altogether, you can set up a video studio for under $250 and produce as many videos as your business needs.
What do you think about this?
The numbers in support of video marketing are staggering:
Companies have caught onto the benefits of video marketing and on average businesses publish 18 videos every month. However, most businesses can’t afford to bring on an in-house video production team. But as many smaller businesses have figured out, it is totally possible to create professional videos on a small budget. In fact, you don’t need to spend a lot on camera gear and equipment. If you’re wondering what equipment you need, you’re in the right place. Bizness Apps has been producing videos for over a year now and after a lot of trial and error, we have figured out the best way to create videos on a budget. In this blog post, you’ll discover how to make a video like a professional and set up a video studio for no more than $250.
#1 The Camera [Free]
The latest smartphones have great cameras. Anything from the iPhone 6/Samsung Galaxy S6 (and similar models from other brands) and later will produce good enough quality to use for your videos – some devices can even film in 4K. A smartphone is also perfect for on-the-go filming, no need to spend a lot of time on planning and setting up. Just set it on top of the tripod (more on this coming up) and start shooting.
Tip: Use the exposure and focus lock feature to lock in the lighting and the focus point, that way the person or object won’t lose these parameters while you are filming.
#2 The Tripod [$40]
Now that you’ve got the camera, you’ll need to stabilize it. While you get creative with this (by stacking books or using shelves), if you’re going to be shooting a lot of videos, a tripod will be the most convenient. There are very cheap ones out there, but after some experimenting here at Bizness Apps, we can say that investing in a proper tripod makes producing videos a lot easier.