This story originally appeared on Bizness Apps If you’re serious about promoting your mobile app downloads, you can systematically use Instagram marketing tactics and tips. Influencer marketing One of the best ways to promote your mobile apps and increase the number of downloads is to collaborate with influencers on Instagram. There are millions of popular influencers on Instagram making it difficult to find the right influencers. Contests Yet another easy way to increase mobile app downloads is by running contests on Instagram. Hashtags increase the reach and exposure of your content. Using relevant hashtags and encouraging Instagram users to download you mobile app can go a long way to drive more downloads. Use at least one branded hashtag in your posts to encourage mobile app downloads. If you’re looking to encourage app downloads, it makes sense to deploy app install campaigns. For example, Snail Games, a popular Chinese mobile game developer, ran an app install campaign on Instagram after the successful launch of Taichi Panda. Don’t forget to analyze the performance of your app install campaigns and optimize the campaign accordingly.
Go ahead and try out these five simple Instagram marketing tactics, and get ready to witness a dramatic surge in your mobile app installs.
This story originally appeared on Bizness Apps
If you’re serious about promoting your mobile app downloads, you can systematically use Instagram marketing tactics and tips. I suppose you may have already heard thatInstagram has over 800 million monthly active users. But did you also know that over 2 million businesses use Instagram for advertising? Now, I am sure you realize why Instagram is a great platform for businesses to promote their products. But can it be useful for promoting apps too?
In this post, we’ll take a look at five Instagram marketing tactics to skyrocket your mobile app downloads.
1. Influencer marketing
One of the best ways to promote your mobile apps and increase the number of downloads is to collaborate with influencers on Instagram. Seventy-eight percent of influencers prefer Instagram as a platform for collaborating with brands.
Here’s a real-life example that demonstrates how influencers can help you skyrocket your app downloads on Instagram. Bejeweled, a popular puzzle game, collaborated with Instagram influencer David Lopez to launch their #ShinyPlace campaign. It was meant to promote their app downloads. David published a sponsored post that shows him playing the game to destress after a long, tiring day.
Bejeweled also collaborated with Koya Webb, a popular fitness/yoga influencer on Instagram.
The result of the campaign was astonishing. Downloads of the app increased which helped push their ranking from 454 to 135.
Remember to be vigilant enough to discover, hire and collaborate with the right influencers for your brand. There are millions of popular influencers on Instagram making it difficult to find the right influencers. Grin, an influencer marketing platform can make it easy to find, hire, and collaborate with the right influencers for your Instagram marketing campaigns.
2. Contests
Yet another easy way to increase mobile app downloads is by running contests on Instagram. A lot of Instagrammers are always on the lookout for contests and giveaways. Studies have found that running contests has helped brands grow their followers 70 percent faster compared to those that didn’t.
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