This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting

This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting. In our special three-year anniversary (and one millionth download) episode, Robert and I dig back into the archives and discuss what’s brought us success in our careers. Rants and raves include Forbes and Yahoo, then we wrap up with an example of the week: Chief Content Officer (CCO) magazine. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. Download your copy of this essential benchmark now to see how your company compares to averages around the world! Curalate’s guide, Winning Strategies for Facebook and Instagram Ads, shows you how simple changes can lower your cost per click by 40%, while delivering a 31% lift in return on ad spend. Joe’s rant No. Joe’s rant No. This Old Marketing example of the week (50:31) As part of our special third anniversary show, we thought we’d focus on an effort that is a particular point of pride in the CMI family: our print publication, Chief Content Officer magazine (CCO). Cover image by Joseph Kalinowski/Content Marketing Institute How do I subscribe?

Author: Joe Pulizzi / Source: Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can
be found on both
iTunes and
Stitcher.

In our special three-year anniversary (and one millionth
download) episode, Robert and I dig back into the archives and
discuss what’s brought us success in our careers. We also share
what we’ve seen work — and not work — in enterprises around the
world when it comes to content marketing. Rants and raves include
Forbes and Yahoo, then we wrap up with an example of the week:
Chief Content Officer (CCO) magazine.

This week’s show

(Recorded live on November 6, 2016; Length: 1:03:14)

Download this week’s
PNR This Old Marketing
podcast.

If you enjoy our PNR podcasts, we would love if you
would
rate it, or post a review, on iTunes.

Today’s episode sponsor

Noosh: Each year we cull through thousands of
content marketing projects to gather useful insights about costs,
collaboration, vendor management, and more. We’ve analyzed more
than 175,000 projects from companies around the world to summarize
things like the average cost of a project, number of team members,
time to complete, etc. Download your copy of this essential
benchmark now to see how your company compares to averages around
the world! Get the Content
Marketing Benchmark Report!

1. The secrets of our successes

To celebrate our three-year anniversary of This Old Marketing,
Robert and I thought we would take a few minutes to reflect on the
things that have brought us success in our lives, and share some
personal stories on where we came from, how we got together, and
how we came to do what we do — in the hope that it will inspire
others in their own career journeys. Among the takeaways of
Robert’s experiences is to trust your instincts when it comes to
choosing a path, and a passion, to pursue — even if, on paper, your
gut feelings seem to be leading you in an insane direction. For my
part, I can’t emphasize enough just how strongly I believe in the
process of writing down your goals, reviewing them on a regular
basis, and sharing them with others. More than any other practice,
doing this has been essential to realizing my ambitions.

2. Content marketing in the news

Content marketing trends – what to expect in 2017 and
beyond (39:35): A column on
Forbes this week outlines five important trends to watch out
for in the content marketing industry in 2017. These are: