Where marketers used to focus on a primary keyword and a few subsidiary keywords and produce article after article in order to move up the ranks, the process now is quite a bit more complex and involved. Places To Find Content for Your Internet Marketing Efforts There are several sources of content for those that are involved in Internet marketing. Many Internet marketers will write articles and post them to one or several article directories. As you have resources to do so this is a great way to obtain content because it frees up your time to so that you can work on the other aspects of your online business. In their efforts to provide quality content Internet marketers are turning to PLR as a source for information. Someone has decided to write about a subject and make the content available to people as PLR. Just like the research above, it's not yours until you put forth the effort to make it so. When you are working in the Internet marketing field, any niche, your own experience and abilities will start to produce your unique approach, methods, ideas, etc. This will be your best content. Regardless of the source that you turn to in your search for content, make it yours.
Content marketing isn’t a brand new premise, but the approach
has changed so dramatically recent years that it can seem foreign
even to those who have used it successfully in the past. Search
engines have made changes to their formulas for ranking websites
and customers have made changes to how they seek out
information.
 Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at mitch@mitchcarson.com or http://www.mitchcarson.com |
This means that the old method of “keyword stuffing” that used
to garner results is now all but useless. The articles that used at
least to put a website in plain view on the first or second page of
search results can now actually penalize a site and force a drop in
ranking. Those customers are still seeking information and still
have a desire to communicate with companies though, and this makes
content marketing just as critical but even more challenging.
Advancements in technology have created new avenues for
customers to find the information they are looking for. Blogs,
micro-blogs and social media platforms all provide answers and
serve as viable sources of information. Businesses who want to
reach the broadest audience possible must now focus their marketing
efforts to include blogging and social media – and deliver content
that is useful and that complies with the new “rules” for search
rankings.
Articles, posts and updates need to be well written, valuable
and timely in order to have an impact when it comes to drawing in
visitors and potential customers. Where marketers used to focus on
a primary keyword and a few subsidiary keywords and produce article
after article in order to move up the ranks, the process now is
quite a bit more complex and involved.
The new search engine ranking system and platforms for
delivering content can prove very valuable – if a company has the
tools and ability to use them effectively. Fresh content that
provides direction, answers questions or holds some sort of value
must now be created on a regular basis in order to keep visitors
coming to a company website. While a business owner may be a
complete expert on their own innovative line of products, they may
not have the idea bank or verbal skills to publish content multiple
times per week that will work to drive website traffic.
The increase in online shopping and online research has made it
a necessity for a company to have a web presence. Unfortunately,
just having a website online won’t necessary produce an increase in
business.
A company that has a well-built website, but no in-house
marketing team has to figure out an effective method for drawing in
visitors and potential customers. This is where enlisting the help
of third party content marketing experts can…
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