10 of the Best About Us Page Examples 1) Yellow Leaf Hammocks Why the "About Us" Page Rocks: It tells us a story. Using descriptive and emotive copy and gorgeous graphics, an "About Us" page with a story works harder for your business than a generic one. 4) Moz Why the "About Us" Page Rocks: It's unique and visually interesting. Even if you have a dedicated "About Us" page, there are plenty of ways to creatively showcase your company's personality throughout your entire website. Who would you trust more: A company talking about how awesome it is, or a colleague raving about the company's work? There's a reason why these examples are exceptional -- "About Us" pages aren't always the most riveting parts of a company's website. It's amazing what impression you can make on site visitors just by creatively telling your story with words alone. 9) Bulldog Skincare Why the "About Us" Page Rocks: It's lovable and memorable. What's more, the entire "About Us" page is responsive, including the video. What makes you different?
But it can be accomplished. In fact, there are some companies out there with remarkable “About Us” pages, and there are elements of them that you can emulate on your own website. By the end of this post, showing off how your company’s greatness won’t seem like such a challenging feat.
10 of the Best About Us Page Examples
1) Yellow Leaf Hammocks
Why the “About Us” Page Rocks: It tells us a story.
When you have a great story about how your product or service was built to change lives, share it. The “About Us” page is a great place for it to live, too. Good stories humanize your brand, providing context and meaning for your product. What’s more, good stories are sticky — which means people are more likely to connect with them and pass them on.
Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text. They’re clear about why they’re different: “Not a Charity,” the page reads. And then: “This is the basis for a brighter future, built on a hand up, not a handout.”
Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your “About Us” page. Using descriptive and emotive copy and gorgeous graphics, an “About Us” page with a story works harder for your business than a generic one.
Why the “About Us” Page Rocks: It’s human.
People tend to think that “About Us” pages have to sound formal to gain credibility and trust. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton. Trying to sound too professional on your “About Us” page results in stiff, “safe” copy and design — the perfect way to make sure your company blends in with the masses.
Instead, Eight Hour Day showcases the people behind the company and humanizes its brand. Introducing the founders by name and featuring the photos of them on the “About Us” page drives home the point that Nathan and Katie are — as they so astutely put it — “two individuals with a passion for creativity — creativity makes us happy.”
When you’re designing your “About Us” page, avoid industry jargon and replace it with an authentic voice — yours — to describe your product or service. Sure, it needs to be polished and free of errors, but it should always sound friendly and real.
3) Apptopia
Why the “About Us” Page Rocks: It skips the business babble.
We know — no industry jargon. If you think it makes you sound super smart on your “About Us” page, think again. People want and appreciate straight talk about what your business does. After all, if people can’t figure out what you do, how will they know they need your product or service?
So, skip the industry lingo — that’s what Apptopia does on its “About Us” page. The startup’s simple but polished language effectively communicates the company’s offering while still allowing the Average Joe to understand it.
The moral of the story — again: Try to get rid of jargon on your “About Us” page whenever possible. Use short and punchy sentences to explain complex products and ideas in a way that isn’t patronizing, but rather, is empathetic.
4) Moz
Why the “About Us” Page Rocks: It’s unique and visually interesting.
Instead of following the classic “About Us” script and writing a few paragraphs about the company’s mission and origins, try something different — there are plenty of ways to make it more visually compelling.
Take Moz, for example. A lot has happened since it was founded in 2004 — the company chose to share those milestones using a timeline, using a fun and clean design that incorporates clear headers, concise blurbs, and little graphics to break up the text. We love how humbly they preface the timeline, too, with a thank you to their community: “We owe a huge thanks to our community for joining us on this awesome journey, and we hope that you’ll continue to be a part of our story.”
Visual content continues to be on the rise — people like it for a number of reasons, including its ease to skim and absorb. Think about the ways you can use more visual formats to stand out from the typical “About Us” page style of paragraph text.
Below is the actual “About Us”…
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