Three social media marketing techniques to try out this year

Publish on LinkedIn It’s not just Influencers who can post to LinkedIn anymore—we all can. In fact the beauty of posting an article to LinkedIn is that you already have an existing audience who may check it out and share it with their friends. LinkedIn is the social media platform for business, so you typically get a lot more traction with your articles than if you posted, say, to Facebook instead. Give it a go and share some useful tips, stories or anecdotes via an article from your personal LinkedIn profile. Just go easy on the hard sell. Instagram Stories If you haven’t noticed the world is going crazy for Instagram. I’m talking about Instagram Stories, which allows you to record short videos and post them for your followers to see. Facebook Live Doing a live broadcast straight onto Facebook might make your heart start racing a bit faster, but I still encourage you to give it a go (or find someone on your team who’s game!). The thing I like about Facebook Live is that you just hit the “Go Live” button and you’re off and racing. Adam Franklin is the co-author of Web Marketing That Works, a professional speaker, and co-founder of Bluewire Media.

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Here are three features on the three most popular social media platforms that you might like to try out this year.

1. Publish on LinkedIn

It’s not just Influencers who can post to LinkedIn anymore—we all can. In fact the beauty of posting an article to LinkedIn is that you already have an existing audience who may check it out and share it with their friends. LinkedIn is the social media platform for business, so you typically get a lot more traction with your articles than if you posted, say, to Facebook instead.

Give it a go and share some useful tips, stories or anecdotes via an article from your personal LinkedIn profile. Just go easy on the hard sell. You’re there to educate, first and foremost. If people like what you have to say, make sure there is a link back to your website or a call to action to contact you via your LinkedIn profile. If you earn their trust and teach them a thing or two, you may just find it a very valuable source of leads.

2. Instagram Stories

If you haven’t noticed the world is going crazy for Instagram. It’s now even got the exact feature that made Snapchat so popular. I’m talking about Instagram Stories, which allows you to record short videos and post them for your followers to see. The beauty of…

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