The major networks such as Facebook, Snapchat, Twitter, and LinkedIn have reinvented their ad platforms and seem to be adopting performance-based marketing to differentiate themselves from others. While social media companies are trying hard to introduce new tools, several marketers are still using traditional cost per click ads and sponsored posts. Facebook has revamped its advertising platform to include some path breaking tools that is unmatched in the online advertising industry. Unlike other performance-based marketing tools such as affiliate marketing, etc., you don’t need to have a website and compelling landing page. There are several advantages of using Facebook lead generation ads. Also, you don’t need to invest significant time and energy on landing pages. Those who have worked extensively on lead generation know well that this is a huge relief as most of their time was going in landing page development, A/B testing and writing compelling ad copies. However, it is cheaper than the cost per lead from any affiliate marketing campaign. Every business has a unique audience and therefore, never opt for a ready-made audience for marketing your business. Grab the opportunity before every business starts trying these features and make it like any other ad platform.
2016 was a year of social media and so will be 2017. No business can survive without a strong social presence. From one-man shop to big companies, every organization is competing to attract users’ attention on social media. The ‘me too’ phenomenon has led to a massive competition on social networks.
The organic social reach is declining, and ads are becoming expensive. Many traditional small businesses have felt the heat of competition and have started looking out for alternative options that are less crowded and yield better results. At the same time, they can’t miss out the huge audience that major social networks enjoy.
Since a significant chunk of social network’s revenue come from small businesses, they can’t afford to alienate them. The major networks such as Facebook, Snapchat, Twitter, and LinkedIn have reinvented their ad platforms and seem to be adopting performance-based marketing to differentiate themselves from others.
While social media companies are trying hard to introduce new tools, several marketers are still using traditional cost per click ads and sponsored posts. If you are looking to try some alternative advertising to maximize results, here are the tools worth trying.
3 Alternative Advertising Tools to Maximize Results
#1. Snapchat Filter Ads
Snapchat filter ads are among the most under-utilized advertising features that work very well for small businesses. With a budget of $5 per day, a filter can give better results as compared to Facebook sponsored posts in terms of website visits or mobile installations. The Snapchat filter ads have proved to be more efficient when you are advertising mobile install ads. The visibility of these ads is higher as compared to ads on any other platform.
Facebook has revamped its advertising platform to include some path breaking tools that is unmatched in the…
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