Getting the most out of Freemium

Getting the most out of Freemium

And we believe from our own experience when it comes to freemium there is no limit to perfection. One can use your product without paying but with limits. quota limitation. You can use the product for free up until you reach a certain quota. Here are a few things to remember before setting limits: Make sure your products is great. If it's something one needs once in a blue moon, they're not going to run into the limitations and you...you'll go broke 🤷‍♂️ It's much more painless to make a "premium" feature available for free than to take a free feature away; Your goal is to maximize retention and service usage. Just try not to choke the user with the limitations; And the final one — always experiment! It's the only way to make things better. Our growth story 🎄 We held a lot of experiments recently and one took our app to the next level. Have you experimented with your freemium businesses?

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Hi fellow Growth Hackers 🙌

The Freemium monetization strategy is getting more popular with every year. My team and I have brought to life a lot of freemium products, mostly mobile apps and SaaS. And we believe from our own experience when it comes to freemium there is no limit to perfection. It’s a never-ending process full of experiments and data analysis. And the main goal here is to find the perfect balance between paid & free features of your product.

So let’s figure out common types of limitations in a product and how to make the right choice while going freemium.

Building a gate 👷‍♀️

The unique mix of free and paid features is what makes freemium so popular. One can use your product without paying but with limits. There are 3 kinds of freemium limitations out there:

  • functional. A premium unlocks new features. Examples: YouTube Premium (offers ad-free viewing, offline watching, watching videos in the background, etc.), Tinder (the swiping is unlimited, and you also get super likes, boosts, and other neat things).

  • quota limitation. You can use the product for free up until you reach a certain quota. Examples: Dropbox (storage space quota), Slack (limited number of integrations, messages).

  • support limitation. A rare format for the b2c sector, it’s more of an enterprise-level thing, often…

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