Customers are the lifeline of any business. With 1 billion users, Instagram is rightly tapping this opportunity. It is a full-screen video creating facility; mobile first; super simple and intuitive and vertical. As soon as you open the app, just like a TV, videos start playing right away and there are channels created by the creators. For businesses, the potential of vertical video is going to be endless as there is huge space for your creative possibilities. Before you post a video to IGTV, you need to create your own channel which you can do either from the Instagram app or IGTV app. By tapping “Create Channel” from the app, you can create your channel by easily following the on-screen instructions. So, go ahead and make use of this facility to create new perspectives for your audience to engage with your brand. Instead, they consume video content from apps and smartphones. Brands can easily take off with video facility from apps like IGTV.
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The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any business. Building stronger connections with potential customers are imperative to the success of any business today. One of the prime strategies that several brands adopt in these years to build connectivity with their customers is video marketing. Brands are broadening their scope quickly with social video marketing.
Platforms you can consider for social video marketing
- YouTube
- Snapchat
But, the latest to talk about is vertical video canvas which Instagram is offering by the name of IGTV.
With 1 billion users, Instagram is rightly tapping this opportunity. The company’s IGTV is all set to capture a massive and powerful draw. Businesses can take total advantage of this facility to boost their precision.
“IGTV is yet another advanced video marketing science that can shape the substance of your business”
What is a Vertical Video?
It is a full-screen video creating facility; mobile first; super simple and intuitive and vertical. Above all, there is no limitation to one type of content or format. IGTV is the new vertical canvas video app available both as a dedicated standalone app and accessible from a button inside the Instagram app.
How does it work?
As soon as you open the app, just like a TV, videos start playing right away and there are channels created by the creators. Interestingly, anyone using the app can be a creator! Facilities to comment, like and share videos with friends are available too. Users have the facility to access four different categories for the videos: For You, Following, Popular, and Continue Watching. Also, users can get callouts from the IGTV button alerting them to new content.
How can you decode this opportunity?
For businesses, the potential of vertical video is going to be endless as there is huge space for your creative possibilities. Once you create your channel and upload videos, you are set to connect with and inspire your community.
Before you post a video to…
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