In this post, I will discuss five content marketing ideas your business could try in March 2019. Promote Business, Passion In about five years of producing a monthly list of content marketing ideas, I have mentioned, more than once, storytelling, customer stories, and business stories. Dave’s post introduced me to Yeti Coolers, LLC’s “Yeti Presents” series of 47 documentary-style videos that tell Yeti customer stories. You could do it as a video, a profile article, or even part of a podcast. For example, if you had an online store selling power tools and workwear, try to turn Dr. Seuss’ “If I Ran the Zoo” into “If I Ran the Construction Crew.” Maybe something like: “It’s a pretty good construction crew,” said the Carhartt-wearing Gerald McGrew. “And the foreman who runs it seems pretty proud of it, too. For your company’s content marketing, the challenge will be how to associate your business and products with the Mardi Gras celebration. A few months later the city still celebrated Mardi Gras. His 12-minute spacewalk is an important date in the history of space exploration. There are likely other causes your business could take up.
Content marketing is meant to help your business connect with potential customers, building long-term relationships. The goal is to attract, engage, and retain those prospects with content that your business creates or curates, publishes, and distributes.
In this post, I will discuss five content marketing ideas your business could try in March 2019.
Promote Business, Passion
In about five years of producing a monthly list of content marketing ideas, I have mentioned, more than once, storytelling, customer stories, and business stories. But for this month’s edition, I give a nod to Nidhi Dave’s September 2018 post in Social Media Today.
Dave’s post introduced me to Yeti Coolers, LLC’s “Yeti Presents” series of 47 documentary-style videos that tell Yeti customer stories.
Dave gave the example of a video titled “Hometown.” It describes how Billy Durney went from being a personal bodyguard for A-list celebrities to the “Babe Ruth of BBQ.” The video has all the elements of a good story, including people, places, purpose, and a plot.
Yeti, which distributed and promoted the video, is not seen or mentioned until 6:54 when Durney and his employees are shown putting meat in a large white Yeti cooler. The company’s product is never promoted — Durney and his business are the stars of the show.
The video had more than 85,000 views and may have caused many of those folks to subscribe to Yeti’s YouTube channel or otherwise engage with the company.
Also, take 20 minutes and watch Yeti tell Jack Sanders’ story about sandlot baseball, architecture, and art. Again you will find excellent storytelling that focuses on someone’s passion, not necessarily on products. We can watch this engaging story and feel thankful to Yeti for sharing it.
In March 2019, try telling a story about the work or passion of one of your customers. You could do it as a video, a profile article, or even part of a podcast.
Seuss It
Born March 2, 1904, Theodor Seuss Geisel, better known as Dr. Seuss, is one of the most -loved children’s book authors.
His whimsical tales have inspired many young men and woman, and have bred several movies, including recent renditions of his “How the Grinch Stole Christmas.”
In honor of Dr. Seuss’ birthday on March 2, start your content marketing with a little research. Here are several articles about Dr. Seuss:
Having brushed up on your Dr. Seuss, try using the…
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