Optimize your business profile Promote your pins Use discount codes Leverage different boards for different products Use Pinterest Analytics to improve performance 1. If you don’t have a Pinterest account, click here to create a business account. Once you have successfully created a business account or upgrade to one, the next step is to claim your website. The next step is to activate “Rich Pins Validator” on your Pinterest account. However, if you’re unable to claim your account or validate the Rich Pins after 24 hours, then you probably skipped one step. You’ll mostly use the rich article and product pins on your Pinterest business account. Rich product pin: This allows you to create a pin that displays the brand and price of your product. Promote your pins Now that you have upgraded to a business account and claimed your website, you can start advertising your products on Pinterest. “Promote Your Pins” is an option that lets you run an ad campaign for your products to help increase engagements. Use Pinterest Analytics to improve performance Owning a Pinterest business account gives you access to the analytics dashboard, where you can review the performance of all your pins.
Pinterest is a great source of traffic for eCommerce merchants because of the platform’s focus on visuals. Users can find pins on almost anything they want and most times these people are already in a buying mood.
If you’re not tapping into Pinterest traffic potential as an eCommerce merchant, then you’re already missing a lot.
Pinterest stats show that the platform has over 250 million users while 84% of these people use it when they’re trying to decide what to buy. Even more impressive is that 98% has bought something new they found on Pinterest.
With these high conversion rates, it is obvious that you’ve missed so much by not utilizing the “board and pins” platform.
In this article, we reveal five tips you can employ to grow your eCommerce business in 2019 and beyond through Pinterest.
- Optimize your business profile
- Promote your pins
- Use discount codes
- Leverage different boards for different products
- Use Pinterest Analytics to improve performance
1. Optimize your business profile
First things first, you need to set up a business account on Pinterest, and the good news is that it is totally free to create one or upgrade from a regular account to one designed solely for business owners. Doing this will give you access to more functionalities which are not available in the normal account.
If you don’t have a Pinterest account, click here to create a business account. But if you already have a regular Pinterest account, use the upgrade button to move to a business account as shown in the image below.
Once you have successfully created a business account or upgrade to one, the next step is to claim your website. This is one of the most important steps in optimizing your business profile on Pinterest.
Claiming your site offers many benefits such as improving the search ranking of your website within the Pinterest platform, seeing the performance of your pins, adding your store logo or a profile image to your pins, and accessing new tools.
So how do you claim your website on Pinterest?
Navigate to settings on your Pinterest business account and scroll down to “Claim.”
Enter your website address without adding “www” and click on “Claim.” Next, select “Add HTML tag” from the options, and copy the whole tag as shown below. Click on next and then submit.
Now go to the admin dashboard of your store and navigate to the code editor, then paste what you copied into the <head> tag and click on save.
The next step is to activate “Rich Pins Validator” on your Pinterest account. This is also important because once you enable it, you will…