3 stages to find missing keywords by analyzing competitors. In this article, I’ll tell you how to find all missing keywords for your e-commerce project and take a leading position in the search by analyzing competitors. So, the actual plan: Find direct competitors of the project; Find and analyze competitors’ leading pages which bring the most traffic. Find traffic-generating keywords which we’ve missed. Stage #3 Collect all missing keywords We need to find out what keywords bring traffic to competitors and then check if we use these phrases. Serpstat offers two features for this purpose: Missing Keywords – shows keywords for which competitors’ pages rank in top 10, but are not present in your URL. Missing keywords Enter the URL of any category of your store into Serpstat search line. URL vs URL There you can choose the certain category and compare it by keywords. In the diagram, we see how different it is for the same category of products on different sites. Analyze, sort it out and filter all useless phrases.
Exploring the niche, we can assess the whole situation, learn the weak and strong points of competitors and find inspiration for the own project. But there is a fine line: some people overuse this method, some avoid it at all. Let’s figure out how to keep the balance.
In this article, I’ll tell you how to find all missing keywords for your e-commerce project and take a leading position in the search by analyzing competitors.
What’s the plan?
Our crucial purpose is to disassemble the competitors’ strategy and find what we’ve missed. In our case, we are talking about the keywords which lead a customer to our project.
So, the actual plan:
- Find direct competitors of the project;
- Find and analyze competitors’ leading pages which bring the most traffic.
- Find traffic-generating keywords which we’ve missed.
I recommend repeating all these steps at least once a month. It’ll help to notice the changes, filter, improve and adapt them to your project in time.
Stage #1 Find your direct competitors
To find your direct competitors you can use SEO tool with “competitor analysis” feature like Serpstat.
Pass to the “SEO Research” section and choose the tool “Competitors.” Then sort the results in descending order by common keywords. The indicator in the column of “common keywords” should be as close as possible to “all keywords” indicator. These domains are our direct competitors.
So, we chose three stores: http://www.bpillow.com/ https://www.mypillow.com/ https://www.downandfeathercompany.com/
Stage #2 Analyze competitors’ leading pages
Now we’ll type these domains into Serpstat, use the “Top Pages” tool, sort it in descending order by the potential traffic and select the first 10 perspective pages.
Analyzing these three sites, we can find coincidences in users’ choice. For example, despite the fact that all these sites are commercial, the most popular pages are informative (“how to choose pillow”, “things side slippers need to know” etc.). So,…