Content marketing trends vary regularly because it is a constantly developing platform. Its principal purpose, of course, is demand generation.
However, strategies and best practices constantly evolve as businesses evaluate what works best.
To optimise your own results, it is important to stay current on new developments and understand what generates the best outcomes for your organisation.
The following is a look at important recent developments and trends in content marketing which impacts your content marketing success.
The More the Merrier – But Make It Relevant
Content consumption continues to grow due to the sheer volume of people that look to the web more and more for information and resources.
For this reason, companies are expected to significantly ramp up content production in 2017.
Therefore it is imperative that the content you produce is relevant to your audience.
Companies that haven’t yet realised the importance of content marketing will join this arena as well.
In a recent Content Marketing Institute report, 70 percent of B2B marketers said they plan to increase their content production in 2017. Another 25 percent will maintain at least the same level of production.
Your content should have purpose and intent. You must offer the reader a potential positive outcome in relation to what you are publishing.
Publishing content for content’s sake is not the answer and won’t get you the results you desire. With the stats stated in the graph above, it is imperative that your content stands head and shoulders above the rest.
Travis Wright, CMO & Cofounder at CCP.Digital says “We are advising our clients to dedicate a portion of their ad spend toward amplifying content to highly targeted audiences. It works great with B2C, and it’s a terrific addition to any account-based marketing campaign for B2B companies. With the right targeted audiences developed, your content can see much results…
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