Quick B2B Marketing Fixes to Tackle During the Summer

Branding Even the best branding will evolve over time. This small initiative can go a long way with site visitors and leads. Digital Digital encompasses many tactics from social advertising and selling to search engine marketing (SEM) and search engine optimization (SEO). Take a look at the existing pages of your website. This summer, give your social pages a refresh. Of course if you don’t currently have a social media presence, now’s the time to create one. During your downtime this summer, take a look at these key tactics and suggested improvements: Email Marketing Believe it or not, 33% of marketers aren’t optimizing their email campaigns according to GateResponse. Most reports show that engagement tapers off at the end of the work week. Although a complete overhaul would be an awesome summer goal, there are minor improvements you can make such as updating the stock photos and adding social media handles for added engagement opportunities. With key players and influencers taking time off during the summer, it may not be the ideal time for a complete brand strategy overhaul, but these little improvements can take your company a long way.

Author: Mark Schmukler / Source: Marketing Insider Group

For a lot of B2B companies, summer means a slower pace. If this rings true for your business, consider investing your free time in refining your marketing materials and online web presence – a task that often gets pushed to the bottom of to-do lists during the first two quarters of the year.

Here’s a list of some quick fixes and small adjustments you can tackle that will make a big difference in your day-to-day B2B marketing.

Branding

Even the best branding will evolve over time. Take a look at your website, email marketing campaigns and print marketing materials to ensure they represent the current state of your company and its offerings.

Does your website display all of your recent accomplishments? If you haven’t already, add photos of recent industry awards and individual recognitions received by your company and leadership.

Streamline your brand identity across your website. If you’ve made adjustments to your typography, color palette, logo or imagery style, double check older site pages and printed collateral that may have been overlooked during your brand update rollout.

Seek out testimonials from your best clients. One of the key self-identifiers for many brands is their close ties with the wants and needs of their clientele. Collect feedback from a few executives, along with headshots, and add them to your site. This small initiative can go a long way with site visitors and leads.

Digital

Digital encompasses many tactics from social advertising and selling to search engine marketing (SEM) and search engine optimization (SEO). All of these are complex endeavors that require daily attention and care.

If you already have SEO or SEM operations in place, here are some ways you can fine tune existing campaigns.

SEO

Take a look at the existing pages of your website. Look for opportunities to logically add target keywords related to your services and location in the existing copy.

Another way to improve your on-site SEO is to find opportunities to “intralink.” For example, take an updated version of an archived blog, visit the older version and include a call-to-action (CTA) link to the new content.