How to Deliver Data-Driven Web Design to Clients [Free Ebook]

How to Deliver Data-Driven Web Design to Clients [Free Ebook]

How to Deliver Data-Driven Web Design to Clients [Free Ebook]. As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach. Continuous improvement cycles -- the structured, on-going validation process within Growth-Driven Design -- is one of the primary advantages for clients and agencies over a traditional web design and development offering. Agencies maintain a steady, ongoing pipeline of work, while clients experience incremental improvement in results and refinement of their web properties. This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys. During a testing period, agencies can present the results of specific optimizations made to a website around increases to both unit and top-level goals such as revenue, leads generated, average order value, completed purchases, and more. By using these approaches in an optimization program to test design variations against a control, agencies can more definitively show the impact around web design and development efforts. And because optimization services rely on data, agencies get quicker client buy-in, and reduce the inefficiency of back-and-forth decision-making on design choices. Looking to offer conversation rate optimization services to your clients? Download the ebook here to learn more about how to implement CRO services today.

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As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach.

Continuous improvement cycles — the structured, on-going validation process within Growth-Driven Design — is one of the primary advantages for clients and agencies over a traditional web design and development offering.

Agencies maintain a steady, ongoing pipeline of work, while clients experience incremental improvement in results and refinement of their web properties.

As a part of implementing continuous improvement cycles within an optimization program, agencies must leverage data to make informed…

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