5 Things You’ll Gain from a Book Launch Publicity Campaign

5 Things You’ll Gain from a Book Launch Publicity Campaign

5 Things You’ll Gain from a Book Launch Publicity Campaign. After all, who would want to interview no-name little old you with a self-published book and no media connections? Lots of people, that’s who. Far too many authors miss the opportunities media sources offer because they don’t know how to pitch to journalists or they believe no one will be interested in their relatively unknown work. It sends the message that you possess a certain level of expertise on a particular topic or in a particular genre. Besides allowing you to leverage that credibility to connect with new audiences and attract readers to your book, securing a few meaningful interviews during your launch only enhances what you’ve already accomplished. Get ahead of other authors in your genre Great publicity sets you apart, effectively improving your competitiveness within your market or genre. Although you might be focusing on the short-term goals of launching and publicizing your book, you’ll feel the long-term effects of a good publicity campaign for years to come. It’ll also make future campaigns so much easier to implement. Don’t forget to also grab a free copy of our book launch success checklist by clicking the image below.

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For a newly-minted author with almost no clout, media coverage from TV, radio, magazine, and newspaper sources seems fanciful. After all, who would want to interview no-name little old you with a self-published book and no media connections?

Lots of people, that’s who.

Far too many authors miss the opportunities media sources offer because they don’t know how to pitch to journalists or they believe no one will be interested in their relatively unknown work. The reality is that authors are in high demand as guest experts.

Publishing a book automatically gives you a massive credibility boost. It sends the message that you possess a certain level of expertise on a particular topic or in a particular genre. Besides allowing you to leverage that credibility to connect with new audiences and attract readers to your book, securing a few meaningful interviews during your launch only enhances what you’ve already accomplished.

Media attention is beneficial far beyond that, though.

1. Be seen as an authority in your niche

Features, story contributions, and interviews take your exposure, authority, and identity to a whole new level. You’ll not only be able to build your personal brand, but you’ll also be able to raise your profile…

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