5 Video Marketing Trends to Watch Out For

Interesting Not Interesting Share Tweet When it comes to content marketing, videos take a much bigger role than most other types of content. If you plan on getting started with a video marketing campaign this year, here are a few trends that you should keep an eye out for. You can also easily team-up with influencers on Facebook to cross-promote video content as well. Because of all these reasons and more, marketers will prioritize on Facebook video over YouTube this year to effectively promote brands and products. In fact, Instagram Stories now see more daily users than Snapchat. Video content is viewed by more than 82% of Twitter users. More brands are now pushing video content to their users on Twitter as well. With this new announcement, marketers will once again rally behind Twitter to start promoting video content. Videos In Email Marketing It’s a known fact that people hate reading long emails. For example, you can include explainer videos to showcase product features or embed a customer testimonial in your promotional emails to help users make better choices.

Author: Syed Balkhi / Source: Business 2 Community

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When it comes to content marketing, videos take a much bigger role than most other types of content. Video marketing grew rapidly over the past couple of years. Will it be able to keep up the pace in 2018?

There’s no doubt about the effectiveness of video marketing. In fact, it’s one of the most powerful content marketing strategies that most marketers are investing in without hesitation. Neil Patel is one of those marketers who plan on spending $144,000 on video marketing in 2018.

Why spend that much money to create videos? Because 90% of consumers find product videos to be helpful in their decision-making process. Which is probably the main reason behind why video marketers can generate 66% more qualified leads every year.

Clearly, every business could benefit from video marketing. If you plan on getting started with a video marketing campaign this year, here are a few trends that you should keep an eye out for.

Facebook Vs. YouTube

YouTube used to be the biggest and the best platform for video marketing, but now Facebook has been giving them a run for their money. After launching video as a content form on the social network, Facebook now generates over 8 billion average video views every day.

Facebook is much more effective at snackable videos than YouTube. These are shorter videos, with text, that gets shared across multiple profiles. For starters, the social network has a reach of over 2 Billion active users and the platform also provides you with easier ways to boost your video reach with affordable advertising. You also get better and more detailed analytics for your videos on Facebook. You can also easily team-up with influencers on Facebook to cross-promote video content as well.