Facebook Business Manager: The Ultimate Guide

Facebook Business Manager: The Ultimate Guide

Here, we’ll delve into how to create a Facebook Business Manager account, how to add your business pages, ads, and people, how to use the analytics tools in your account, and how to extract the most value from the ads manager tool. How to Set Up Facebook Business Manager How to set up Facebook Business Manager Go to business.facebook.com and click the blue “Create Account” button in the top right corner Fill in your business name in the pop-up screen, and click “Continue” The pop-up screen will then ask for your email. Type it into the box, and click “Finish” When you’re setting up your Facebook Business Manager account, it doesn’t matter whether you already have a personal Facebook account or not. Let’s delve into how to add pages and ad accounts to your Business Manager account. How to Add Facebook Business Pages to Your Business Manager Account On your Facebook Business Manager homepage, you’ll immediately see the buttons to “Add Page”, “Add Ad Account” or “Add People”. First, let’s click “Add Page”. How to Add Your Facebook Ad Accounts Adding your Facebook ad account is an almost identical process to adding a page, but I’ll walk you through the steps here so you can see them in action. How to Add People to Your Business Manager Account For this example, we’ll focus on adding internal employees to your Business Manager Account, not clients or external advisors. How to delete Facebook Business Manager Go to “Settings” in Facebook Business Manager Select “Business Info” Click “Permanently Delete Business” on right side of page Ads Manager Tools Now that we’re all set up, you might be curious about some of the additional benefits of creating an ad inside your Business Manager. Here’s how to create an ad in Ad Manager: 1.

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It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”

If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business.

What is Facebook Business Manager?

Facebook Business Manager is a tool to help you create, publish, monitor, and report on various business-related assets, including your business’s Facebook Pages, or your Facebook advertisements. Business Manager allows you to grant partial or full access to different employees, and assign them different roles within the platform.

Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook.

Here, we’ll delve into how to create a Facebook Business Manager account, how to add your business pages, ads, and people, how to use the analytics tools in your account, and how to extract the most value from the ads manager tool.

For the purpose of keeping this article easy to follow, we’re going to assume your business is interested in using Business Manager for your own pages and ads, rather than for your client’s pages and ads.

Is Facebook Business Manager different from your Facebook account?

Facebook Business Manager isn’t tied to your personal account. You don’t need a personal Facebook account to use Facebook Business Manager, and Facebook Business Manager only shows you your business assets, including ad accounts, pages related to your business, and advertising or social media analytics. It doesn’t have a newsfeed and won’t send you notifications from your personal account.

How to Set Up Facebook Business Manager

How to set up Facebook Business Manager

  1. Go to business.facebook.com and click the blue “Create Account” button in the top right corner
  2. Fill in your business name in the pop-up screen, and click “Continue”
  3. The pop-up screen will then ask for your email. Type it into the box, and click “Finish”

When you’re setting up your Facebook Business Manager account, it doesn’t matter whether you already have a personal Facebook account or not. The Facebook Business Manager account is a different set-up process, and simply requires your business name and email to begin. It’s an easy three-step process that took me approximately two minutes.

Here’s what you do:

1. First, go to business.facebook.com and click the blue “Create Account” button in the top right corner.

2. Next, fill in your business name in the pop-up, and click “Continue”.

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3. The pop-up screen will then ask you for your email in the box. Type it into the box, and click “Finish”.

This is your Facebook Business Manager account. If it looks intimidating at first glance, don’t worry, it’s actually pretty intuitive.

Let’s delve into how to add pages and ad accounts to your Business Manager account.

How to Add Facebook Business Pages to Your Business Manager Account

On your Facebook Business Manager homepage, you’ll immediately see the buttons to “Add Page”, “Add Ad Account” or “Add People”.

1. First, let’s click “Add Page”.

2. Click “Add Page” on the pop-up screen.

3. On the next page, type your page into the search bar. If it’s a pre-created Facebook business page, it should pop right up. Click the blue “Add Page” botton.

4. If you see this pop-up with a green check mark, you’re all set! Your page is successfully added.

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