The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic]

The Short Attention Span Solution for Marketers (Hint: It's Email) [Infographic]. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation -- an infamous legend, of sorts, who's referred to by some as the "father of spam." Yet -- somehow -- it seems that email marketing is doing a better job than a lot of other digital communication at prolonging a viewer's attention span. The stereotypical "mid-life crisis" often involves change that comes after years of overall evolution and improvement. And in a way, email marketing isn't so different. It's gone through a number of modifications to make it better, more user-friendly, and less spammy since 1978. But how is that possible, given our oft-cited dwindling attention spans? Want the details? You're in luck. Litmus breaks it down in this the handy infographic below.