This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode Robert ponders whether saying “I don’t” is a viable alternative to saying “no.” On the news front, we offer an overview of NerdWallet’s content-first approach, which has taken the company from zero to over $500 million in revenue, and outline how The New York Times is killing it in the email game by opening up new marketing opportunities that focus on retention and loyalty. Rants and raves include net neutrality and YouTube’s ad crisis; then we close the show with an example of the week from Mobil. Download this week’s PNR: This Old Marketing podcast Show details (00:01): An advertising blast from the past: “The Ginsu Knife” (00:50): Robert muses on this week’s theme: Can we say no by saying yes? This includes its contributor marketplace that gives 100% of the commission back to the artists and passes the savings on to you! With more than 1,000 artistic and creative lifestyle clips to choose from, VideoBlocks is featuring videos and music from creators just like you for your next project. And don’t forget: Downloads are yours forever, even after your trial ends, and are 100% royalty free. Sign up now for our two-for-one deal: You’ll get AudioBlocks for free when you sign up for your $149 VideoBlocks subscription today. Published from the 1960s until the mid ’80s, the company’s Pegasus Magazine became a creative juggernaut of its time by incorporating the works of rebellious artists and ideas from subversive writers and personalities into its theme-based editorial.

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether saying “I don’t” is a viable alternative to saying “no.” On the news front, we offer an overview of NerdWallet’s content-first approach, which has taken the company from zero to over $500 million in revenue, and outline how The New York Times is killing it in the email game by opening up new marketing opportunities that focus on retention and loyalty. Rants and raves include net neutrality and YouTube’s ad crisis; then we close the show with an example of the week from Mobil.

Download this week’s PNR: This Old Marketing podcast

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Show details

  • (00:01): An advertising blast from the past: “The Ginsu Knife”
  • (00:50): Robert muses on this week’s theme: Can we say no by saying yes?
  • (05:33): Welcome to Episode 188: Recorded on June 18, 2017 (Running time: 1:06:48)
  • (11:45): A bonus offer from our episode sponsor, VideoBlocks: VideoBlocks is an affordable, subscription-based stock media site that gives you unlimited access to premium stock footage. Its sister site, AudioBlocks, has a 100,000+ library of music tracks, sound effects, and loops to complement your videos.VideoBlocks has one of the fastest-growing, largest stock video libraries, with over 3 million videos, After Effects templates, and motion backgrounds. This includes its contributor marketplace that gives 100% of the commission back to the artists and passes the savings on to you! This month, VideoBlocks is…

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