Author: Eric Franchi / Source: Entrepreneur Tune in April 7 and find out how to provide stellar customer care with social media in our fr
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In the digital age, every day is riddled with potential distractions. That’s especially true in the advertising technology business. Emails pile into our inboxes, and we receive notifications from social networks, text messages, chats and a variety of apps.
Lately, those distractions seem more ubiquitous and unnerving than ever before.
To stay focused and productive, I’ve adopted new measures to stay ahead of the disruption. Some are things I’ve always done to remain on the offensive and prevent others from sabotaging my day to fit their own agenda. This year, I’m adding a few new tactics to my productivity arsenal. The overall goal is to stay focused and keep negativity out of my day-too-day.
First, though, let me explain the benefits of going on the offensive — starting with the most obvious: I get more done. Without the distraction of all those incoming communications, I can focus on what I really need to accomplish for my company and myself.
I’m finding a dramatic reduction in my stress levels, too. Why? Because I’ve taken care of my priority work and I don’t feel compelled to react to every single message or post. I can sort through inbound communications when I have a calm moment, assess what’s most important and reply only to items in that category.
Don’t mistake this approach for unresponsiveness or disengagement. If there’s a real emergency, the people who need to reach me can do so easily. Typically, the majority of the items in my inbox can wait a few hours.
If you want to draw up your own offensive playbook to stay ahead of every day, you can. Here’s how.
1. Resist the urge to check messages first thing in the morning.
I don’t look at my phone or tablet for at least an hour after waking up. That would start my day in reaction mode. I’d be responding to…