Author: Marsha Hunt / Source: Entrepreneur Tune in April 7 and find out how to provide stellar customer care with social media in our fre
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When most emerging e-commerce brands turn to digital marketing to increase sales, many think of SEO, display advertising, and paid search. If you’re one of those companies, then not only are you leaving money on the table by not testing less expensive options, but you are missing a wave of new consumers that are not yet ad blind on those next new things.
Here are three ways to sell on social media that you aren’t using yet:
1. AI customer support chat bot.
The promise of AI is finally here, at least as far as sales support is concerned. What’s worse than a potentially interested customer reaching out to you at 1 am with credit card in hand, only to lose interest when the support team finally gets around to answering questions at 2 pm the following day?
With the emergence of tools like Thezboy, customers can be captured at a higher rate since support is instantaneous and can be designed to carry a prospect from basic question and answering, directly into an order, all within the confines of the Facebook support channel on messenger.
Further, with AI customer support where bots employ machine learning and understand word variance, the support actually gets better over time as it begins to predict next possible questions and provides suggestions to management on everyday items to address that would negate the need to use support at all.
Thus, not only is AI expected to initially augment and then eventually replace the majority of support tickets that occur on the internet, but also the basic ping-pong conversations that take place between prospects and most customer service desk-centric sales departments. The future is very bright here, both from…