At Content Marketing World, you can learn about more than just content marketing

At Content Marketing World, you can learn about more than just content marketing

At Content Marketing World, you can learn about more than just content marketing. As you may know, at the end of each Content Marketing World (CMWorld) show, the Content Marketing Institute (CMI) team asks all attendees for their feedback – and they review every bit of it as they work to make the next show better. A lot of the feedback is positive, some of it’s constructive, but it’s all helpful, which reflects the spirit of the show itself. But then there’s feedback that CMWorld is about more than just content marketing. I learned a number of great ideas that I can use in our content marketing going forward. Would recommend the conference to anyone whose role touches marketing content in any way.” — Kathy Burke, Copywriter and Editor, K Creative, LLC “CMWorld isn’t just a place to learn about content marketing, it’s a place to reinvigorate the spirit. Just another reason to consider attending…again and again. And, who knows, you might just learn a little more. Code BLOG100 saves $100! Register today!

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What is Content Marketing?

As you may know, at the end of each Content Marketing World (CMWorld) show, the Content Marketing Institute (CMI) team asks all attendees for their feedback – and they review every bit of it as they work to make the next show better.

A lot of the feedback is positive, some of it’s constructive, but it’s all helpful, which reflects the spirit of the show itself. But something interesting can be found in the feedback. Of course, the vast majority appreciate the ability to learn about content marketing.

But then there’s feedback that CMWorld is about more than just content marketing.

Several folks mentioned that, while people can certainly learn about content marketing, there’s a whole lot more going on, including SEO, CRM…why don’t I just let folks speak for themselves:

“Content Marketing is a bit of a misnomer: This is the best overall…

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