Must-See Content Marketing Infographics From the First Half of 2017

Here are the top content marketing infographics from the first half of the year. For example, the team at PointVisible speculated that we’d see 70 percent more B2B (business-to-business) content creation and 73 percent more B2C (business-to-community) content this year. Additionally, longform blog posts still generate nine times more leads than short-form blog post, and most consumers would rather learn about a company through articles than an advertisement. But when I saw a history of content marketing dating back to 1895, I knew I had to find out more. By last year, 88 percent of all brands were said to use some form of content marketing. The 19th century isn’t exactly discussed often when we’re talking about content marketing, but it’s clear there are lessons to learn from companies that helped make attractive visual content a consumer expectation. Industries With The Best Content Marketing by Contently We’ve already established that most businesses are using content marketing in one form or another, but which industries stand out in a comparison? Only 13 percent of B2B readers finish, while more than one in three tech readers make it all the way. Social video is akin to a margarita––it requires colorful appeal, a clear message and entertainment. A clear storyline, quality data, hard-hitting stats, and striking design.

Author: Guest Author / Source: Marketing Insider Group

By Ayana Lage, The Daily Infographic

Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Our team at The Daily Infographic sees dozens of visualizations every week, and we post a new infographic every day. Since we’re about halfway through 2017, we figured we’d make your Internet searching a bit easier. Here are the top content marketing infographics from the first half of the year.

Content Marketing Statistics and Trends, by PointVisible

Content Marketing Statistics And Trends – 2017 Edition [INFOGRAPHIC]

This infographic was released only a few days into the year, so it’s fascinating to see just how many of these predictions have already come true. For example, the team at PointVisible speculated that we’d see 70 percent more B2B (business-to-business) content creation and 73 percent more B2C (business-to-community) content this year.

According to their research, nearly two in three B2B marketers are extremely committed to content marketing, while six in 10 B2C marketers are invested in content marketing.

Additionally, longform blog posts still generate nine times more leads than short-form blog post, and most consumers would rather learn about a company through articles than an advertisement.

Facebook was projected to remain big this year (as it has), and Instagram was projected to grow. Meanwhile, only two percent of marketers had plans to decrease their content marketing spending.

This infographic manages to do something difficult: Present a lot of information without leaving the reader feeling overwhelmed. I’m looking forward to PointVisible’s 2018 predictions––if the graphic is anything like this one, it’s sure to be valuable for marketers and consumers.