Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown

Social Media Today The Colossal Amount of Time Spent Consuming Media May Finally Be Flatlining, According to Nielsen Report U.S. adults are still spending an average of 10 and a half hours consuming media — the same as in 2017 and 2018 — a signal that consumption time has plateaued, according to newly-released report data from Nielsen. Adweek Pressure to take a stand on values extends to B2B companies, study finds B2B companies aren’t exempt from taking a stand on values, with 80 percent of business leaders saying they would end a business relationship with vendors that didn’t address such high-stakes communications issues as wage gaps and data security, according to newly-released study data. Marketing Dive LinkedIn brings lookalike audiences to B2B marketing LinkedIn (client) has launched lookalike audience capabilities for greatly-expanded B2B targeting, and the firm also unveiled new audience templates and interest-based ad product integration with Bing. The Drum Amazon’s ad business growth outpaces Google’s globally, e-tailer dominates voice Amazon’s advertising business is expected to see faster growth in 2019 than Google, while the two giants together will expand to control 61.4 percent of global digital ad spend, according to new report data from WARC of interest to digital marketers. Business 2 Community Twitter cracks down on API abuse, will charge B2B devs Twitter will require certain heavy B2B API users to enter into commercial licensing agreements based on usage, a move the social media platform said is intended to help increase safety, as it announced a three-month time-frame before the new restrictions begin being enforced. CMO Data Managers Feel Overwhelmed by Abundance of Tools {Survey] 40 percent of global data managers and IT decision makers find it a daily challenge to use what they say are too many data management tools, with a similar number also finding the amount of data sources overwhelming, according to new survey data. Search Engine Land Lee Odden — The Growing Trend of B2B Influencer Marketing: 10 Brands Doing it Right — Digital Marketing Institute Debbie Friez and Dell — Dell and the Power of Influencing Influencers — Chin-Fah Heoh Lee Odden — What’s Trending: Taming the Madness of March — LinkedIn (client) Lee Odden — 20 Websites to Visit if You Want to Be a Better Content Marketer — Get Found Online Have you got own favorite new content marketing or influencer marketing news items for the week? Thanks for tuning in and joining us, and we hope you’ll join us again next week for another fresh look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.