With a B2C model, it’s far easier to convert cold traffic into paying customers. After reading your valuable insights, people will click through to your Quora profile where you can promote a link to your site or landing page. Check out 16 Personalities for an awesome example of a free online quiz. If you’ve ever wished that more of your email correspondents would become paying customers, linking to your landing page in your email signature can be a great way to do this. Related: Not Getting Results With Your Facebook Ads? Retargeting Oftentimes, people who are interested in your services may visit your site and leave without giving you their email address. If someone gives you their email address to participate in a free trial, you can continue your lead nurturing through personalized email marketing. Consider doing an interview with an industry expert for your blog or podcast. You may also wish to offer a transcript of the podcast as a downloadable content upgrade for lead generation purposes. While cold calling has been around for decades, this tactic isn’t as popular as it once was.
Sales are the lifeblood for any B2B business, and to acquire sales, you must first generate leads.
With a B2C model, it’s far easier to convert cold traffic into paying customers. With B2B, a sales cycle is longer, since 94 percent of B2B buyers conduct some sort of research before buying. For this reason, lead generation requires tactical skills and plenty of sales finesse. When you consider that acquiring high quality leads is the biggest challenge for 61 percent of B2B marketers, it’s no surprise that freelancers who specialize in lead generation are in constant demand.
While much has been written about conventional methods for finding B2B leads, you can often improve your results by thinking outside of the box.
Here are 10 unexpected lead sources for B2B marketers.
Quora is a community run question-and-answer site where you can share insights with other experts and enthusiasts within your niche. Whether you want to talk about bodybuilding, gardening or marketing, you’ll find plenty of people to debate with.
By answering people’s problems and delivering expert advice to those in your niche, you’ll gain credibility. After reading your valuable insights, people will click through to your Quora profile where you can promote a link to your site or landing page.
I firmly believe that interactive content is the future of online marketing. It takes time to research your audience, figure out their pain points and then create a quiz which delivers value to them. However, a great quiz can yield great results.
If your quiz helps people overcome obstacles or gives them insights into their personality, you can receive much better engagement than you typically would with a standard blog post. Just remember to ask for an email address so you can deliver the answers.
Check out 16 Personalities for an awesome example of a free online quiz.
3. Email signatures.
If you’ve ever wished that more of…