If you are considering collaborating with an external marketing partner, here are 10 of the most important questions you need to ask B2B agency. Clarify the metrics they used to measure the efficacy of their work for other companies in your industry. Ensure they are well-versed in content creation, and check whether their marketing approach is designed to bring leads and sales to their customers. Your marketing partner should be able to give you a data-driven answer to the question of whether you are focusing on the right target audience. You need to make sure the agency understands the nuances between the stages and can target your customers in the right way, at the right time. It's important to ask the agency about their approach to collaboration with your sales team. They would want to understand more about the current collaboration between Marketing and Sales. Start compiling your questionnaire for choosing the right B2B digital marketing agency Selecting a digital marketing agency that matches your company's needs and communication style is a complex process. Though you can never fully ensure success, if you ask your potential agency the most important questions, their answers can give you clarity on any future collaboration. What other questions should a B2B company ask its digital marketing agency?
Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It may also feel as risky as space travel: If you’ve never done it, working with a B2B digital marketing agency is a bold exploration of unknown territories.
Still, many B2B companies turn to external marketing services. For some, the drive is the lack of in-house resources; for others, it’s the need to innovate their marketing approach.
If you are considering collaborating with an external marketing partner, here are 10 of the most important questions you need to ask B2B agency. They can help you make sure your launch calculations are spot-on.
1. Do you have experience in our industry?
A digital marketing agency that has worked for companies in your vertical is more likely to know the ins and outs of your trade. You can minimize risk of failure by assessing their experience in your industry. If they are familiar with the language and keywords, value propositions, and customer behavior that are typical for your business, this will help them grasp your marketing needs faster and better.
Even if your potential partner doesn’t have experience in your industry, it might still be a good idea to work with them if they can prove their qualifications. You need to ensure your agency of choice understands the intricacies of your business and that it can develop the needed skills quickly.
In any case, make sure you don’t go for a marketing partner that’s operating as a jack-of-all-trades. Otherwise, you risk a mediocre performance on their part, and dissatisfaction on yours.
2. Are your specialties a good fit for our marketing needs?
Some digital agencies focus on one field of marketing activities that they have turned into their specialty. For example, they might be SEO-oriented, or they may focus mostly on email marketing. Other agencies take a multidisciplinary approach and offer services for all channels. Which type you need depends on the challenges you’re facing and the goals you want to achieve with your marketing efforts.
When selecting your marketing partner, check whether they have mastered the channels you are using and are skilled to execute strategies on them. Since you are seeking their expert help, let them also evaluate your marketing needs and suggest their solutions. Then run a thorough analysis of your own whether their offer is truly what will launch your business into orbit.
3. Can you walk me through the results you got for other companies in our industry?
Creative and well-executed campaigns are great, but they need to also lead to business results. Besides looking at an agency’s portfolio, ask them about the numbers behind the pictures. Clarify the metrics they used to measure the efficacy of their work for other companies in your industry.
Case studies and testimonials from companies in your niche can give you insight into the agency’s expertise. Check whether their work is authentic and illustrates innovative and non-formulaic marketing techniques. Ensure they are well-versed in content creation, and check whether their marketing approach is designed to bring leads and sales to their customers.
4. Do you…