These days, content marketing is considered a crucial aspect of any company's advertising efforts. Share information as a team to safeguard time. Quality content marketing often isn't overtly promotional -- instead, it seeks to share useful facts or information with a brand's target audience. Encouraging the sharing of knowledge can dramatically speed up the production process. Such assistance will ensure that content marketing materials are accurate and relevant for their target audience, resulting in much higher engagement. Your fellow employees may not have the right background for writing an article or creating digital graphics, but this doesn't mean they can't contribute great ideas for content. After all, the reason they work for your startup is likely because they share many of the same interests as your target audience! As part of showcasing a behind-the-scenes look at your brand, encourage other employees to share photos or stories about their work via social media. Of course, you need to encourage sharing by helping other staff members understand what they should (or shouldn't) post. Encouraging the entire staff to share your content marketing through their personal social media accounts can be a great word-of-mouth traffic-builder.
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These days, content marketing is considered a crucial aspect of any company’s advertising efforts. Yet, for a new startup with a limited budget, trying to find a way to craft compelling blogs, social media posts or infographics can seem overwhelming.
Related: 10 Laws of Social Media Marketing
Where will you find the time (or the budget) to craft quality content?
In reality, content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own. When the entire team gets involved, it won’t only become much easier to produce content marketing materials — you’re also be more likely to generate engaging content that strengthens your brand and helps you attract new customers.
Here’s how you can get everyone to contribute to your content marketing:
1. Share information as a team to safeguard time.
Quality content marketing often isn’t overtly promotional — instead, it seeks to share useful facts or information with a brand’s target audience. Collecting that data can be a time-consuming endeavor for a marketer, yet quite often, there are others within the company who already have access to the needed information.
Encouraging the sharing of knowledge can dramatically speed up the production process. According to IDC, knowledge workers spend on average 2.5 hours a day — about 30 percent of their time at work — searching for information. If everyone has access to the same information, it will improve efficiency and cut down on wasted time.
2. Look within for a bit of technical savvy.
Building off the first point, while content marketers may have the skills to write a cohesive article or design an attractive infographic, they may not necessarily be fully aware of what their target audience does or doesn’t know.
In these situations, getting expert input from other members of the team can go a long way in ensuring the creation of quality content. Staff can use their technical expertise to provide input on the type of jargon that should be used…
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