Business Insider Videos Thrive on Delivering Soft News

Business Insider Videos Thrive on Delivering Soft News

Business Insider: Facebook Video Success According to BI’s advertising page, the news and media organization’s website pulls in more than 78 million unique visitors each month. That’s where BI’s video content comes in. Tubular data from April 2017 shows Business Insider pulls in an impressive 2.8 billion video views per month on average across all its social accounts. In fact, the top ten most-watched BI clips of all time are hosted on Facebook; the leading video, which features different ways to reuse silica gel bags, boasts more than 70 million views. Again proving how valuable Facebook is to BI’s video strategy, in May 2017 the media brand pulled in approximately 81% of its views from Facebook alone, the equivalent of just over 93 million views. The most popular clip is a minute-and-a-half feature piece on the cheapest available private jet (which at $2 million still seems anything but cheap to some of us). This video attracted 5.7 million views, with 4.3 million of them generated in the first seven days of the clip’s life. Another of these H20-themed clips is BI’s third most-popular video at 45.6 million views and shows a silicone-lined hammock which doubles as a portable hot tub for up to two people. This clip also boasts the highest first 3-day and 7-day views of any BI clip at 37.1 million and 40.9 million, respectively. So despite being a news and media company, Business Insider has found its sweet spot for video when it publishes unique, soft news content which informs its viewers and makes them interested in sharing the clips with friends and family.

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For the last eight years, Business Insider (BI) has risen through the ranks of news and entertainment websites to become one of the most-recognized brands in the industry. Across the world, millions of people read the German-owned, American-created company’s multiple editions, while companies take advantage of not just BI conferences but also the original research generated through the BI Intelligence service.

But BI isn’t just known for words on a page. The news brand is no stranger to the world of digital video, either. With multiple social video accounts across sites like YouTube, Facebook, and Instagram, BI has established itself as a go-to source for clips related to news, current events, human interest stories, and more. After reading this analysis of the company’s video strategy, you’ll see exactly why its digital presence is nowhere near complete without a good helping of video.

Business Insider: Facebook Video Success

According to BI’s advertising page, the news and media organization’s website pulls in more than 78 million unique visitors each month. But some people just aren’t readers, and prefer consuming their content in a more visual format. That’s where BI’s video content comes in.

Tubular data from April 2017 shows Business Insider pulls in an impressive 2.8 billion video views per month on average across all its social accounts. With almost 70% of its social reach stemming from Facebook, the majority of these billions of views come from that platform. In fact, the top ten most-watched BI clips of all time are hosted on Facebook; the leading video, which features different ways to reuse silica gel bags, boasts more than 70 million views.

Again proving how valuable Facebook is to BI’s video strategy, in May 2017 the media brand pulled in approximately 81% of its views from Facebook alone, the equivalent of just…

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