8 Reasons to Focus on Content Marketing and Improve your Google Ranking. Being found online when a user types in a keyword in a search engine can determine the success or failure of your company. Having a top ranking site on Google can bring your company tremendous benefits, including: More than 90% of buying decisions begin online. Having your website rank at the top of search engine results will provide your brand visibility. Top positioned sites get more traffic. In fact, research shows that the first 10 results on Google, which make up page one of the search results, receive close to 90% of all click-through traffic. What I am an expert in is content and as a content marketer I know that publishing relevant, valuable and quality content is key. For this very reason, producing results that are seen as relevant by search engines cannot be overlooked. The more unique, well-written, engaging, socially shared and buzz-worthy your content is, the higher your ranking will be. In financial trading, where clients are giving your company their hard-earned money, building trust is particularly critical.
This article was written by Yael Warman, Content Manager at
Leverate.
In the olden days of brick-and-mortar businesses, the three most
important factors determining a business’ success were location,
location, location. In today’s digital world, not much has changed
in that regard; the three factors remain location, location,
location (on the Google results page, of course). Being found
online when a user types in a keyword in a search engine can
determine the success or failure of your company.
Having a top ranking site on Google can bring your company
tremendous benefits, including:
- More than 90% of buying decisions begin online. Having your
website rank at the top of search engine results will provide your
brand visibility. - Top positioned sites get more traffic. In fact, research shows
that the first 10 results on Google, which make up page one of the
search results, receive close to 90% of all click-through
traffic. - Increasing your ranking will not only bring you more traffic,
but it will bring your business more authenticity and trust. - Having a top search engine ranking position (SERP) will help
your company reduce inbound marketing and advertising costs
effectively and impact your social media marketing.
If you’ve gotten to page 1, congrats! You’ve done a great job,
but that doesn’t mean you get to rest on your laurels. Maintaining
your top ranking status is just as difficult as making it there.
This is where content marketing comes into play. ‘Content is king’
has become somewhat cliché, but only because it is true. Marketers
around the world and across almost every industry have embraced
content as a way to improve branding, loyalty, web traffic and lead
generation.
But that is not all – content marketing can do wonders for your
company and you should be focusing on it to grow your brand. Here
are the top 10 reasons why you should focus on content
marketing:
Search Engine Optimization
I am no SEO expert, in fact, Google’s algorithm to me is some
kind of black voodoo and its crawlers, while not creepy, scare the
bejesus outta me because hey, one day they crawl on this side and
the next they change direction and you need to adjust.
What I am an expert in is content and as a content marketer I
know that publishing relevant, valuable and quality content is key.
Search engines are smart and they work hard at trying to deliver
users the right information when they type something in the search
bar. For this very reason, producing results that are seen as
relevant by search engines cannot be overlooked.
The more unique, well-written, engaging, socially shared and
buzz-worthy your content is, the higher your ranking will be.
Build trust
A recent study by Nielsen revealed that 90% of consumers trust
brand recommendations from friends and users online.
Content marketing has been categorized as some…
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