5 Social Media Listening Tools You Should Try This 2017. Success in social media marketing is all about forging meaningful connections with your audience. Here’s an infographic of the most effective social media tactics and how listening to your audience can help your brand grow: If you want to establish your brand as an authority, you need to determine your audience’s interests and invest in one-to-one relationships. Listening for Brand Mentions To grow your sphere of influence in social media, you need to be vigilant whenever your brand gets mentioned. Whoever it’s from, you need to respond to brand mentions as quickly as possible. People out there are talking about your brand, and below are the tools that will help you listen: Sprout Social is a comprehensive social media management platform that comes with monitoring and engagement optimization features. For historical listening data, go to Dashboards > Listening. Picbear not only helps you monitor engagement in your Instagram account, it also allows you to organize your followers into individual lists. This will allow you to sift through their posts and identify insights that truly matter. Awario lets you track anything – from competitors to a person’s social media account.
Success in social media marketing is all about forging meaningful connections with your audience. To do this, you should stop seeing social media networks merely as content distribution channels. You also need to listen to what users are saying, understand their pain points, and determine which content type matches their preferences.
Remember that giving your audience a voice is a key step in developing a solid social media strategy. Here’s an infographic of the most effective social media tactics and how listening to your audience can help your brand grow:
If you want to establish your brand as an authority, you need to determine your audience’s interests and invest in one-to-one relationships. You can win their approval by engaging in real-time interactions through chat and comments. If possible, draw out useful insights using surveys and polls.
Listening for Brand Mentions
To grow your sphere of influence in social media, you need to be vigilant whenever your brand gets mentioned. Apart from users who share their thoughts on your brand, mentions may also come from competitors who spread misinformation or potential buyers who make serious enquiries.
Whoever it’s from, you need to respond to brand mentions as quickly as possible. People out there are talking about your brand, and below are the tools that will help you listen:
Sprout Social is a comprehensive social media management platform that comes with monitoring and engagement optimization features. By linking your Twitter account, you can immediately get notifications whenever someone mentions you or your business name.
To monitor conversations in other networks, go to your dashboard and click on Add.
Currently, you can link your accounts on Twitter, Facebook,…
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