Furthermore, customers who buy products from email campaigns spend 138% more than customers who haven’t subscribed to your list. In this case, you’re going to be emailing people who don’t want to receive your promotional content, and not emailing the people who do want to receive it. By using a double opt-in strategy, you can increase those open rates even more. This new subscriber is definitely more likely to buy something if the message is sent in real-time. If you’re not sending a welcome email within seconds of the person subscribing, you’re lowering the chances of that customer making a purchase. After all, this new subscriber just signed up to receive your emails. Encourage customer referrals Welcome emails can be used to get even more people to subscribe to your list. As a result, it will increase the chances that they’ll refer new customers too. Use a double opt-in strategy to increase opens and qualify your leads. By applying these strategies to your welcome emails, you’ll be able to generate more sales from new subscribers.
Email marketing is alive and thriving more than ever. 80% of marketing professionals name email as the top driving factor of customer acquisition and customer retention. And it’s got a great ROI: For every $1 spent on email, you can expect an average of $38 in return.
It doesn’t matter if you’re growing your first email list from scratch or adding new subscribers to your existing list, you need be sending out welcome emails.
At their simplest, welcome emails confirm that a new subscriber was added to your list.
If you’re only using this message for that purpose, you’re missing out on a huge opportunity to make money. Compared to other promotional emails, welcome messages generate an average of 320% more revenue.
Furthermore, customers who buy products from email campaigns spend 138% more than customers who haven’t subscribed to your list.
Stop missing out on your opportunity to make money with welcome emails. This article will tell what you need to do to drive sales directly with these campaigns.
Use a double opt-in strategy
Lots of businesses use a single opt-in strategy. With this method, a new subscriber submits their email address and automatically gets added to your list. That’s it.
But there are a few problems with this method.
If you’re not using a double opt-in, it’s possible that customers think they signed up for your emails but actually didn’t. Maybe they misspelled their email address — they’ll never know.
On the flip side, a new subscriber could also sign up by mistake, thinking that they’re submitting the email address for another reason.
In this case, you’re going to be emailing people who don’t want to receive your promotional content, and not emailing the people who do want to receive it.
The double opt-in strategy eliminates these problems. That’s why the majority of welcome emails are double opt-in.
Without a double opt-in strategy, you’ll also end up with fake email addresses and spam accounts on your list. This will throw off your metrics. A huge list of email subscribers won’t do you any good if they aren’t qualified leads who are ready to buy.
When you force new subscribers to confirm their subscription to your email list, it increases their lead score.
Sure, it’s an extra step, and you may lose some subscribers as a result. However, the people who follow through with the double opt-in genuinely want to receive your promotional content. As a result, it’s much more likely that they’re willing to spend money.
It’s also worth noting that double opt-in messages have higher unique open rates than single opt-in campaigns.
We already talked about the fact that welcome emails have higher open rates than other types of emails. By using a double opt-in strategy, you can increase those open rates even more.
Opening the email is the first step in subscribers completing the end-goal action: making a purchase.
Send welcome emails immediately
The timing of your welcome message is crucial. As soon as someone signs up, the welcome email needs to be sent.
Some companies wait and batch out all of their welcome emails for the week at the same time, but that’s not as effective. Here’s why: Your new subscriber was just on your website and signed up to receive your email content because of some benefit that you’re offering, so your brand is fresh on their mind.
Don’t miss out on this opportunity to make a sale. This new subscriber is definitely more likely to buy something if the message is sent in real-time.
Just look at transaction rates for real-time welcomes compared to batched emails.
Furthermore, real-time welcome emails have an 88% open rate compared to just 53% of bulk welcome emails.
Though 29% of people click on the CTA of welcome emails that are sent immediately, only 12% of subscribers click on CTAs that are sent in bulk welcomes.
If you’re not sending a welcome email within seconds of the person subscribing, you’re lowering the chances of that customer making a purchase.
Thank your new subscribers
By thanking your customers for signing up to receive promotional content from your company, it shows that you appreciate them. Here’s an example of this strategy used by Kate Spade.
Saying thank you is just good manners. Even though they haven’t bought something yet, you can still thank them for having enough interest in your brand to subscribe to your email list.
Saying thank you can be more beneficial than you think. That’s why you need to nurture your leads with thank you pages. Take this same strategy and apply it to your welcome email.
Set a precedent for relevant content
Your welcome emails should be a good indication…