5 Marketing Automation Tools to Increase Lead Conversions. Automation can help you do just that. Here are five marketing automation tools to increase lead conversions. A good social automation tool like DrumUp can help manage multiple social accounts, and reach and convert more of your target audience. A good email marketing tool like GetResponse can help you keep your consumers engaged. Post email creation, you can run A/B tests with the email and landing pages on the tool, and set autoresponder emails to keep your leads engaged. On the tool, you can create and automate contact management, follow-ups, and billing and payment communication. A good prospecting tool like Socedo can assist you with social lead generation. So, automation is a necessity, but the messages that you create and set on automatic mode are under your control, and so are the responses that you can write to people who personally interact with your brand. Her interests include social media and content marketing.
Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions.
Lead conversion is a daunting task and metric for marketers. Driving traffic to a website is a task in itself, and only 1-2% of that traffic actually ends up converting, and sometimes it’s even less. Conversion requires optimized web pages and content, and constant engagement of website visitors/consumers so they aren’t interrupted by a competing business. Automation can help you do just that.
Here are five marketing automation tools to increase lead conversions.
1. Zoho
Managing online campaigns, collecting data and leads from them and finally sharing leads with your sales personnel is a long process. In the time that loss between those steps, your leads may have run cold, or worse, been captured by competition.
A good integrated CRM, like Zoho, can help you document, manage and nurture leads better.
On the tool, you can scan business cards collected at events and instantly upload them into automated email nurturing campaigns. Your website visits and form fillers are automatically indexed on the tool’s CRM and you can custom create the lead nurturing email chains to get those leads to convert.
2. DrumUp
People spend 30-40 minutes a day on social media, making it a great platform to capture leads (Source: SocialMediaToday). But making an impact on social is tough, given that your competition is not only other brands but posts created by friends and family.
A good social automation tool like DrumUp can help manage multiple social accounts, and reach and convert more of your target audience.
Using the tool you can schedule posts weeks in advance on Facebook, Twitter and LinkedIn accounts, and set posts on a repeat schedule. You can also curate content related…
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