19 Favorite Tools for Content Promotion in 2017. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2017. Promotion tools Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis. Social Warfare One of the first rules of content promotion is to make it as easy as possible for others to share your content. If you create a custom short link for each content promotion campaign, you can track what works well and what doesn’t. Zurb Your subject line almost single-handedly dictates whether your email gets opened. When people click on the Sniply-generated link, they can view the article you shared and see a CTA. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Feel free to include additional tools in the comments (from your company or ones that you have used).
I produce a lot of content. Not for the fun of it (although I genuinely do enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.
To boost the odds of that happening, I have to ensure that my content gets in front of as many people as possible, and to do that, I have to promote it.
As with most things in life, it’s much easier if you have the right tools at your disposal. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2017. The first group encompasses promotion tools, while the second group identifies tools to help in the promotion process.
Promotion tools
1. IFTTT
IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. It stands for a recipe that dictates “if ‘this’ happens, ‘that’ should happen” in response.
For example, when you publish a new blog post (the “this”), an update automatically posts to Twitter (the “that”).
IFTTT is compatible with major blogging and social media platforms, so you can use the tool to automate sharing new content to pretty much any platform.
How much does it cost? Absolutely nothing
2. CisionPoint
CisionPoint (or Cision for short) is a comprehensive PR tool that facilitates press release distribution and makes it easy to monitor and analyze news coverage. Its most useful feature (for content promotion at least) is its media database, which it says contains profiles of 1.6 million journalists.
How much does it cost? Pricing is unique to each user. What I can tell you is that it doesn’t come cheap. Before it implemented bespoke pricing, a one-year license cost $5,700.
3. Outbrain
Outbrain is a content syndication tool that pushes your content out across multiple top publishers. You probably have seen and clicked on content promoted by Outbrain – even if you didn’t realize the company was behind it.
How much does it cost? Works on a CPC (cost-per-click) basis, with a minimum spend of $10 a day
4. Taboola
Taboola works very (very) similarly to Outbrain, but it offers different publishing outlets. If you want to maximize the reach of your content, it’s worth using both at the same time.
How much does it cost? Works on CPC basis, with a minimum daily spend of $75
5. Circulate.it
Circulate.it lets you leverage your team to help promote content. You curate content (yours and others’) and it’s sent to your team in a daily email update. The best part is they can share the content to their social media profiles in a single click. Removing that barrier to entry makes it far more likely your team will play ball.
How much does it cost? $9 a month for limited features and up to 1,000 monthly shares; up to $99 a month for features and 20,000 shares
6. Hootsuite Amplify
Amplify is similar to Circulate.it in that it’s designed to boost your social reach by encouraging your employees to share more of your content (and making it really easy for them, too). Amplify also allows you to track who’s sharing most often and who has the most successful posts.
How much does it cost? Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis.
7. Social Warfare
One of the first rules of content promotion is to make it as easy as possible for others to share your content. For this to happen, including sharing buttons in your content is…
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