4 Ways to Leverage Marketing Trends for Viral Growth. Combining social media trends and viral content allows them to leverage the hype and causes the demand to far exceed the quantity available. While talking to Neufeld about his growth strategy for DHTK, he shared his gameplan for viral growth, which is universal and can be applied to any industry. Identify influential trends on social media. Build social media awareness. Building brand awareness requires you to identify content that will work with the specific trend you are going after. It doesn’t matter if we are talking about a brand in the fashion, music or sports industry -- each requires a unique style of content the consumer demographic wants to consume. Associate with influencers. Influencer marketing is one of the most promising trends -- consumers want to be able to relate to the people they follow on social media. Final thoughts No matter what industry you are in, leveraging marketing trends can help you boost viral engagement and increase brand awareness and revenue.
Ever since the founding of Facebook in February of 2004 and Twitter in March of 2006, marketing has completely changed. Brands that once built campaigns to push market awareness through standardized marketing channels are now using social media to drive brand awareness and sales.
A prime example is the streetwear industry, which does a great job of using social media to control supply and demand. Instead of focusing on pushing a lot of low-priced items, these brands sell out a limited number of extremely marked-up items, which are fueled by social media hype and promotion. Combining social media trends and viral content allows them to leverage the hype and causes the demand to far exceed the quantity available.
I absolutely love this business model, which led to me connecting with Elie Neufeld, founder of DHTK. After identifying streetwear as a major trend in fashion, he launched the brand to merge a variety of major trends, creating one lifestyle brand. By leveraging trends in sports, fashion and other facets of youth lifestyles, DHTK demonstrates the end result of correctly executing on marketing trends. While talking to Neufeld about his growth strategy for DHTK, he shared his gameplan for viral growth, which is universal and can be applied to any industry.
1. Identify influential trends on social media.
Being active on social media gives you a glimpse at what’s popular in today’s society. In recent years, LeBron James has grown from being one of the top basketball players, into a worldwide cultural icon. Between appearances in blockbuster films, brand alignments and switching from the Cleveland Cavaliers to the Miami Heat and back again, James has become a larger than life on and off the court.
DHTK accurately identified sports as a cultural trend with a number of top performers –…