Instagram is quickly becoming the social media platform of choice -- by both consumers and brands. To be competitive, businesses need to produce content often, and to stay consistent, you need to make the process as easy as possible. It's more of a white-glove option, as you are assigned an account assistant who takes over your account's growth. It will post directly to your Instagram feed at the scheduled time, now that Instagram allows post management via third-party tools -- something their terms of service didn't allow in the past. Yotpo is a tool that gives brands access to these images by gathering relevant posts, as well as provides a 'Shop Now' feature on Instagram, allowing users to easily access products they see in their feed. With Yotpo, businesses are able to make their Instagram accounts more marketable, which has always been a problem for many. Sprout Social Businesses on Instagram often gauge their success on the platform based on their likes, comments and followers. The app allows brands to view performance data within specific time periods and between individual posts. Iconosquare provides an easy solution by allowing users to view detailed Instagram analytics, track all comments across multiple accounts, organize a library of content and schedule posts. The app also features an Instagram search engine, allowing businesses to reach out to targeted influencers on the platform.
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Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much competition, many struggle to navigate through the noise.
Instagram is quickly becoming the social media platform of choice — by both consumers and brands. To be competitive, businesses need to produce content often, and to stay consistent, you need to make the process as easy as possible.
Here are 10 tools that can help you market your business using Instagram and grow your audience.
1. ViralUpgrade
ViralUpgrade is a growth platform for both brands and influencers. It’s more of a white-glove option, as you are assigned an account assistant who takes over your account’s growth. Those assistants engage with your target audience, growing your following base organically with the goal of increasing your website’s traffic and sales.
You provide details about your desired demographics, which you define using the tool’s targeting options. Users receive weekly reports that detail the account’s growth.
2. Hootsuite
Scheduling your Instagram content is easy with Hootsuite. Write captions for your posts, attach the media you wish to include and then pick dates for them to be published. It will post directly to your Instagram feed at the scheduled time, now that Instagram allows post management via third-party tools — something their terms of service didn’t allow in the past.
Additionally, Hootsuite offers tools to monitor activity, track users and measure performance through analytics. It also allows Instagram accounts to be managed by multiple people at once, with the ability to collaborate and assign responsibilities to certain team members.
3. Yotpo
Consumers often post pictures on Instagram of products they have purchased or used, which can be marketing gold. Nothing is more authentic.
Yotpo is a tool that gives brands access to these images by gathering relevant posts, as well as provides a ‘Shop Now’ feature on Instagram, allowing users to easily access products they see in their feed. With Yotpo, businesses are able…
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