Should You Be Using Live Video to Make More Money?. It seems everyone is now using live video in some fashion to connect and interact with their audience in real time. Not to mention that viewers can directly interact with the person recording the video via live chat. It’s pretty cool and shows just how far video has come in a relatively short period of time. Rather than always writing regular blog posts, people might start sprinkling in live videos here and there. for any length of time, you know just how important engagement is. As I mentioned earlier, live video gets triple the engagement of pre-recorded video. Increasing sales isn’t the only way to make more money through live video. If you follow the right formula and create engaging live video content, you can strengthen existing relationships, increase the size of your following, boost engagement, generate more leads and increase sales. If it’s something you’re seriously interested in and makes sense for your brand, give it a shot.
Facebook Live, YouTube Live, Periscope.
All the major social platforms are integrating live streaming in some form.
Several up-and-comers, like Meerkat and MeVee, are also creating buzz.
And this all means one thing: Live video is hot. Scorching hot.
It seems everyone is now using live video in some fashion to connect and interact with their audience in real time.
I’ve noticed a good chunk of the YouTube channels I’ve been subscribed to for years are now taking it live.
It’s definitely catching on.
But does using live video make sense for you?
Is it a viable means of making more money?
In this post, I’m going to take a close look at the state of live video, how people are using it and what kind of results they’re getting.
I’m also going to look at the benefits as well as the drawbacks that might not be very obvious.
By the end, you should have a pretty good idea whether or not you should add live video to your sales and marketing repertoire.
Market outlook
First, let’s see what the live video market looks like at the moment.
Of course, video in general is booming.
According to eMarketers.com, “digital-video ad spending will rise from $9.9 billion in 2016 to $20.08 billion in 2020.”
More than doubling over the course of five short years is pretty dramatic.
But live video is what’s really blowing up.
Socialbakers found that “half of all big media pages publish live video.”
Another interesting thing I’d like to point out is the engagement level that comes along with live video.
In fact, live video blows pre-recorded video out of the water.
Forrester reports that “live video gets three times the amount of engagement as non-live video.”
And it’s easy to see why.
There’s a certain buzz that comes along with watching a video in real time.
There’s a connection that isn’t there otherwise.
Not to mention that viewers can directly interact with the person recording the video via live chat.
It’s pretty cool and shows just how far video has come in a relatively short period of time.
Remember when simply watching videos on YouTube was cutting-edge and really big deal?
Live video has built upon the original concept and made it far more interactive.
How live video is changing content marketing
It’s safe to say that content marketing isn’t going anywhere anytime soon.
And that’s fine by me.
Content marketing and inbound marketing in general have been a breath of fresh air in a world where conventional advertising mediums have become stale and quite obnoxious.
But the way I look at it, live video is poised to shake up content marketing.
Massive social networks, like Facebook and YouTube, could become a new form of TV big-name companies funnel more and more money into.
The traditional text-based blogging format could change as well.
Rather than always writing regular blog posts, people might start sprinkling in live videos here and there.
As you can see, there are some far-reaching implications.
The benefits of live video
Now, let’s get down to the nitty-gritty.
How can live video benefit you?
If you’re putting in the time and energy, it’d better be worth your time.
The way I see it, there are some huge advantages.
It helps your audience get to know you
For starters, it allows your audience to get to know you on an incredibly deep level that’s simply not possible with any other medium.
Just think about it.
A live video combined with a real-time comment/Q&A session is arguably the most effective way to inject your true personality into your content.
Darren Rowse of ProBlogger uses live video fairly frequently to answer questions and connect with his viewers.
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