Author: Jefri Yonata / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet In 2008 and 200
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In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos.
Demo videos, on the other hand, were the standard before explainer videos emerged. These days, demo videos are emerging again, which means the video marketing trend is going through a cycle.
Explainer videos are everywhere. They’ve become a sort of standard for companies in general. Since demo videos scaling the trend chart again, does this mean explainer videos are no longer relevant?
No, it doesn’t.
If anything, explainer videos have proven their value in helping businesses grow. If not, why would they have become standard?
Explainer videos and demo videos are two separate genres of video with unique functions and strengths. Often, they can work together in the same conversion funnel, but in different stages.
Even though explainer videos and product demo videos are a good genre for a business to have, content is still king.
The value of information an explainer video has will determine the final outcome significantly more than its visual properties do.
The same rule applies to product demo videos. Whether the star of a product demo is a CEO, a busboy, or a Hollywood star, it doesn’t matter much. If the video’s content isn’t true, entertaining, or valuable in any way, it’s likely the video will be ignored.
Takeaway: An explainer video is an awesome type of content for the top-of-the-funnel stage in the buyer’s journey. A product demo has the upper hand in closing sales.
Let’s break down the main strengths of each video type.
Explainer Video
#1 Explaining Complicated Products
Coming up with innovative ideas is not an easy task, but communicating it to others is even harder. Many startups and businesses have trouble projecting their ideas to the public, and sometimes struggle that can kill a company.
I have encountered hundreds of startups with bizarre, unique, and quirky products. New ones pop up daily. Every time I think I’ve seen all kind of startups in obscure niches, there’s always another one.
Answer me this: How many times do you leave a website with a genuine understanding of what it offers?
Rarely, right?
Describing the what, when, where, why, who and how of a product was the original idea behind explainer videos when they first came around in 2008 and 2009. By harnessing the combined power of illustration and audio explanation, explainer videos increase retention rates and clarify value propositions in a compelling way.
#2 Increasing Brand Awareness
You create brand awareness at the marketing funnel entrance by making your product more visible. Explainer videos, among few other things, are an eye-catching type content…
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