The importance of video has been a consistent message from the stage at INBOUND. To view this video please consider upgrading to a web browser that supports HTML5 Video This video above with Peter Bonch is one we recorded, edited, optimized and published inside 20-minutes during the Toronto HUG (HubSpot User Group) session. A majority of videos are viewed on desktop or smartphones so it doesn’t need to be 1080 broadcast quality A little background ambient noise adds to the atmosphere and relevance Camera movement or speaker informality adds to the credibility Pose these three questions to the person you are interviewing and don’t give them too much time to prepare. It often adds context. If we ask why Inbound, homelessness or healthcare is important they will likely provide us with a predictable answer. 1-minute to upload from the smartphone to Mac using AirDrop 2-minutes to add intro-outro and edit the title slide text 5-minutes to insert the video clip and edit to the perfect start and end 2-minutes to detach audio file, tick auto checkbox and adjust percentage setting to remove background noise, then harmonise voice level 30-seconds to add the transitions 1-minute to save file name and export back to your Mac 30-seconds to sign into YouTube/your video platform and select the file to upload To export from iMovie recommend choosing a resolution of 720 as this is the resolution of most devices on which people will view the video. Plan your use of video to where your persona lies in the buyer journey, the goal of the video you are producing and where it will be distributed. Using two smartphones to capture the same speaker from different angles. Import them into iMovie and insert the video clip in-between. Video content curation is an evolving subject so come back for future updates on this topic.
The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND2018 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have at hand.
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This video above with Peter Bonch is one we recorded, edited, optimized and published inside 20-minutes during the Toronto HUG (HubSpot User Group) session. Video has become ridiculously easy to do yourself. It’s fun. Try it. You have everything you need.
Indulge us for the moment as we put aside the persona and where they are in the buyer journey. Our primary goal is for you to become enthused by how realistic and straightforward it is for you to create a video. Once you have tried it we believe your mind will bustle with ideas.
The above video was created precisely as described here, in less than 20 minutes.
- A majority of videos are viewed on desktop or smartphones so it doesn’t need to be 1080 broadcast quality
- A little background ambient noise adds to the atmosphere and relevance
- Camera movement or speaker informality adds to the credibility
Pose these three questions to the person you are interviewing and don’t give them too much time to prepare. Aim for video length between 30-45 seconds.
- Who are you? – Their name and title.
- Where are you? – Where are you recording this? It often adds context.
- Why is this important? – Where this is the topic, cause or event.
The use of the word this is…
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