Some say that the secret to good ranking lies in SEO’s technical side. Search Engine Optimization (SEO) represents a pivotal part of digital marketing. Company blogs, e-commerce storefronts and other websites use this fact to rank their sites higher than the competition. The low, low cost of SEO is minuscule compared to a paid advertisement; search engine boosted marketing and other forms of exposure. Brand authority plays a huge part in the way people see your site online. The secret is in the keyword The element that keeps SEO and copywriting together and helps so many businesses and content creators isn’t as elusive as it seems. It effectively helps sites such as Google rank content higher or lower compared to others in the same niche. This allows copywriters to create content based on the keywords themselves. Site-wide keyword and SEO optimization of your copywriting will benefit your site significantly if you let it. However, with the numerous different design niches you cover on your site, the task isn’t easy.
Digital content optimization is a topic of ongoing discussion. Online marketing experts and content creators alike have their own views on the matter.
Some say that the secret to good ranking lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting based on their past experiences.
Jodi Wright, Trust My Paper senior copy editor, however, had this to say on the matter: “I do my best to combine both SEO and well-written content into my writing. I never trust one single method to carry my content forward. Just like the search engines themselves, we too need to evolve and adapt to popular trends.”
The art of SEO copywriting goes much deeper than meets the eye. Creating truly epic content which is SEO-friendly isn’t an easy task – and we are here to seek those answers today. Let’s take a look at what makes SEO tick, why copywriting matters and how you can make the most out of this digital phenomenon.
SEO copywriting 101
In order for us to unlock the secret to effective SEO in copywriting, we need to talk about these words in greater detail. Copywriting represents the literal process of content creation in digital marketing. Writers, content creators and other creatives do their utmost to create content that is attractive, original and relevant to their audience.
Copywriting is a very popular freelance niche since it allows individuals to work from home and earn a nice living. However, not everyone is an effective copywriter and trouble often rears its head – which is why SEO plays a large part in amending for that shortcoming later on.
Search Engine Optimization (SEO) represents a pivotal part of digital marketing. For years, this technology has enabled content marketers to boost their site’s rankings with search engines such as Google, Yahoo, Bing, and others. SEO works in many ways, most importantly as a means of technical optimization (hence the title). Content typically receives SEO at the end of the content creation cycle and just before it becomes published.
The two terms often go hand in hand. Copywriters are often required to SEO optimize their work due to publishing to online platforms. Company blogs, e-commerce storefronts and other websites use this fact to rank their sites higher than the competition.
As a result, this makes copywriting and SEO very lucrative callings.
Now that we have a clearer understanding of what copywriting and SEO really mean, let’s take a look at the benefits of using them before we talk about the big secret behind all of it.
Benefits of SEO in copywriting
As you can see, SEO without copywriting simply doesn’t work. The “hook” of content marketing is the content itself. Without it, people have very little reason to click on your link and boost your traffic.
Let’s take a look at several, highly beneficial reasons to implement SEO in your site’s copywriting efforts:
Low cost and high ROI
Return on Investment (ROI) always plays a huge role in digital marketing. Site owners are simply not prepared to spend four-figure sums on content marketing even if someone reassures them of the results.
However, SEO is very cheap and easy to implement. Tools such as Google Adwords and SEMrush can boost your site’s performance within a few short days of optimization. The low, low cost of SEO is minuscule compared to a paid advertisement; search engine boosted marketing and other forms of exposure.
Increase in traffic and conversion rates
Most site administrators would agree that traffic and conversion rates play a huge role in their content marketing. After all, the point of owning a website is to have people come and see what you have to say.
To that end, SEO can help you attract a much larger audience and convert them into your regular customers or followers. Exposure is the key word here since your site will rank much higher than before due to proper SEO copywriting.
Brand authority and loyalty
Chances are that your business is only one of several in the same niche. This unfortunate fact doesn’t have to discourage you, however. Adequate SEO and copywriting can help you rank higher than any other website in your…