Third, I am surrounded by a team that is just as passionate as I am. I work in a pretty traditional industry which has never really utilized inside sales. At the time, I was working on getting an inside sales team up and running at HD Electric, and I was selling to small utility customers across the US and organizations like electrical cooperatives. It would allow an inside sales person like me to engage customers who are not receptive to email or phone calls, in a new and more effective way. It’s a traditional crowd and prospects are slow to respond, but we could tell from Vidyard’s analytics that people were watching the videos we sent them. Our products are quite simple to demo, but video allows me to efficiently do my prospecting. I’ll also use GoVideo to send out videos that our marketing team has created or videos our happy customers have provided. Firefighters loved seeing one of their own working with the product and the video went viral on social media. The tracking side of Vidyard is just great for following up with people because I can see who viewed the video, how many times it was viewed, and who shared it. Our leadership team was blown away when we were able to show them that a fire station had viewed a video 30 times and forwarded it onto others.
I knew the first day of college, sitting in my Managerial Accounting class, that one, accounting was not going to be easy, and two, I liked to talk way too much to be crunching numbers for the rest of my life. From then on, I decided to pursue a career in sales.
Today, I’m a dedicated and passionate inside account manager serving the first responder industry, working to grow HD Electric‘s presence in the industry while providing tools to allow First Responders to complete rescue and recovery efforts safely. There are four reasons I love my job. First of all, our products help save lives. Second, I get to interact with America’s heroes every day. Third, I am surrounded by a team that is just as passionate as I am. And, finally, I get to play with cool tools like Vidyard GoVideo.
I first encountered GoVideo about a year ago at a conference put on by the American Association of Inside Sales Professionals (AA-ISP). I work in a pretty traditional industry which has never really utilized inside sales. At the time, I was working on getting an inside sales team up and running at HD Electric, and I was selling to small utility customers across the US and organizations like electrical cooperatives. These organizations hate being sold to. They are really difficult to reach on the phone because they are out in the field all day. They may look at an email but probably won’t respond for a month or two.
So I found myself at the conference sitting in Vidyard’s session on video sales, looking for new ways to stand out while prospecting and selling. I remember the session leader was so pumped and passionate about the future of video, I left the session excited and convinced that video was the way to go. It would allow an inside sales person like me to engage customers who are not receptive to email or phone calls, in a new and more effective way.
I came back to the office fully fired up. I did a presentation for my boss and scheduled the call with Vidyard. That conversation got my boss excited too. We both saw video as a great way to differentiate from our competitors who are using old-school sales methods and doing nothing new or exciting.
The only question was: given how behind the curve our industry is with technology, how would customers and prospects react? We figured time would tell.
We began…
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