Author: Michael Brenner / Source: Marketing Insider Group There are, what seems like, millions of articles written on the web touting the
There are, what seems like, millions of articles written on the web touting the power of SEO. Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic.
With all of these resources available, you’d think more businesses would make it to page one status. But, of course, thousands of businesses can’t rank for the same keyword. There are only ten spots on the first page. Go ahead, count them, I’ll wait.
And, if you’re not on the first page, you’re in the 8.5% minority. 91.5% of Google traffic goes to page one. Another 4.8% goes to page two. Beyond that, you’re in no-man’s-land.
Don’t worry, SEO isn’t this insanely competitive. With search engines, no-man’s-land is a constantly shifting landscape depending on who is searching. Google began using Personalized Search years ago, factoring in things like past search history, demographics, location, and device usage to determine how one searcher’s results will differ from another. That means there are potentially countless page ones for a search term.
This makes it easier for searchers to find the information they are looking for. It also gives marketers a better shot at attracting customers with inbound marketing. Still, the number one marketing challenge that companies face is not enough search traffic. Research done by Hubspot found that 65% of businesses feel that their biggest issue when it comes to marketing is that they need to generate more traffic and leads.
Are you getting the traffic you’d like from your SEO efforts? Could your business use a lead generation boost from a sustainable increase in organic search traffic? Here are a few tips you can implement now to help boost your page ranking, drive more traffic to your site, and get more people interested in your brand.
1. Don’t Let Your SEO Techniques Overshadow Your Content
Create content that appeals to humans. This is your number one goal for SEO – not to prioritize it. The reason is this: sure, SEO best practices will encourage the search engine crawlers, such as the Google bots, to index your site well. But, it’s humans, the web searchers who are going to comment on your posts, link back to your informative infographic, and share your value-driven content on social media, who will gift your website with a competitive edge. They care about your content, not your keyword…
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