Ocean’s 8: How Official Trailers and User-generated Content Performed Online

Ocean’s 8: How Official Trailers and User-generated Content Performed Online

3 major movies open at the box office today to much fanfare, but how have ‘Ocean’s 8’, ‘Hotel Artemis’, and ‘Hereditary’ performed online when it comes to official trailer releases? Using exclusive Tubular data, we can confirm not only how many all-time views the official studio trailers generated on Facebook and YouTube, but how those views performed within the first 30 days after upload. While ‘Hotel Artemis’, and ‘Hereditary’ generated a significant amount of views and engagement – particularly on YouTube – the new ‘Ocean’s 8’ franchise release, featuring a stellar all-female cast, grabbed the award for the most views across the two main social video platforms. Take a look at the rundown of online video views for the big opening movies of this weekend: ‘Ocean’s 8’: Official & UGC Online Video Views ‘Ocean’s 8’, starring Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sarah Paulson, Awkwafina, Rihanna, and Helena Bonham Carter, is the fifth in the famous crime heist franchise. While official trailers generated a very impressive 122M views on Facebook and 68M views on YouTube, uploads from officially-licensed channels and media and entertainment sites added significantly to the view count. The studios get to promote the cast and the film, and the publishers get to create content that they know will appeal to their own audience base. With a cast that includes Rihanna (80M Facebook followers), and Anne Hathaway (4.2M Facebook followers), it’s little wonder that 21M Facebook views, and 22M YouTube views were generated by the stars, alongside other major movie influencers. For instance, the official ‘Ocean’s 8’ cast partnered with BuzzFeed for this game of ‘Never Have I Ever’ which generated over 1.1M sponsored video views for the movie. In the coming weeks, Tubular will be releasing regular Leaderboards charting the success of official movie trailers and teasers online. Using exclusive data, we’ll also highlight which franchises are winning with video, and which influencers and publishers studios are partnering with on promotional content.

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3 major movies open at the box office today to much fanfare, but how have ‘Ocean’s 8’, ‘Hotel Artemis’, and ‘Hereditary’ performed online when it comes to official trailer releases? Using exclusive Tubular data, we can confirm not only how many all-time views the official studio trailers generated on Facebook and YouTube, but how those views performed within the first 30 days after upload.

While ‘Hotel Artemis’, and ‘Hereditary’ generated a significant amount of views and engagement – particularly on YouTube – the new ‘Ocean’s 8’ franchise release, featuring a stellar all-female cast, grabbed the award for the most views across the two main social video platforms. Engagement rates for official trailers on YouTube were twice the platform average, which bodes well for audience interest and box office ticket sales. The Sandra Bullock led crime romp is expected to have the best weekend opening of any of the ‘Ocean’ releases, with a predicted $40M purse. Take a look at the rundown of online video views for the big opening movies of this weekend:

Total online video views of official trailers for ‘Ocean’s 8’, ‘Hotel Artemis’, and ‘Hereditary’ to June 8th 2018. All data via Tubular Labs.

‘Ocean’s 8’: Official & UGC Online Video Views

‘Ocean’s 8’, starring Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sarah Paulson, Awkwafina, Rihanna, and Helena Bonham Carter, is the fifth in the famous crime heist franchise. The previous three movies in the series, ‘Ocean’s Eleven’ (2001), ‘Ocean’s Twelve’, (2004), and ‘Ocean’s Thirteen’ (2007)…

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