Jurassic World: Fallen Kingdom – Influencer Videos Generate 3x Engagement of Official Content

Jurassic World: Fallen Kingdom – Influencer Videos Generate 3x Engagement of Official Content

Although it may seem like box office news about ‘Jurassic World: Fallen Kingdom’ has been making the rounds for months, the movie is only making its debut in North American theatres this weekend. In China alone, the movie has already clawed back the cost of making the film in box office receipts, and in North America, it is predicted to be the fourth-highest earning debut of the year so far behind a trio of Disney blockbusters; ‘Avengers: Infinity War’, ‘Black Panther’ and ‘Incredibles 2′. Official Universal trailers for ‘Fallen Kingdom’ have generated 139M YouTube views, and an average engagement rate of 0.8x which is just below the average for YouTube content. However, influencer videos on YouTube for ‘Fallen Kingdom’ have generated 197M views and 3 times the engagement rate! Using Tubular data we can confirm how ‘Jurassic World’, and ‘Jurassic World: Fallen Kingdom’ content has performed across YouTube and Facebook video. Our chart shows that online video views for both films in the series have reached 7.7B on YouTube, and 1.2B on Facebook to date. As ‘Jurassic World’ grossed $652M ($208M in its first weekend), and ‘Jurassic World: Fallen Kingdom’ is on target to pull in $144M this weekend, it’s clear that the viewing public can’t get enough of Chris Pratt and his vengeful dinosaur escapades. Total media and entertainment video views from ‘Jurassic World: Fallen Kingdom’ are lower (203M on YouTube, and 229M on Facebook), but on YouTube in particular, the V30 rate is twice that of the 2015 release, which suggests viewers are watching official and top media content at a much higher rate after its initial release. Jurassic World: Top Online Video Trailers For ‘Fallen Kingdom’, the most watched video trailer was released in December 2017, and has attracted over 55M YouTube views (32M in the first 3 days after upload), and generated over 1M engagements. However, the trailer for the first ‘Jurassic world’ movie has to date generated over 86M YouTube Views, but has fewer engagements at 450K.

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Although it may seem like box office news about ‘Jurassic World: Fallen Kingdom’ has been making the rounds for months, the movie is only making its debut in North American theatres this weekend. Early reports predict that US takings could reach $144M over the crucial opening weekend.

The new ‘Jurassic World’ franchise, which cost $170M to produce, has already earned more than $466M outside the States, where it began rolling out two weeks ago. In China alone, the movie has already clawed back the cost of making the film in box office receipts, and in North America, it is predicted to be the fourth-highest earning debut of the year so far behind a trio of Disney blockbusters; ‘Avengers: Infinity War’, ‘Black Panther’ and ‘Incredibles 2′.

Using exclusive Tubular data we broke down the online video views for the first and second movies in the ‘Jurassic World’ series from official and influential media and entertainment sites. We also confirmed total views for both films from official, media and entertainment, brand, and UGC content channels across YouTube and Facebook.

Official Universal trailers for ‘Fallen Kingdom’ have generated 139M YouTube views, and an average engagement rate of 0.8x which is just below the average for YouTube content. However, influencer videos on YouTube for ‘Fallen Kingdom’ have generated 197M views and 3 times the engagement rate!

Jurassic World: Online Video Views

How Jurassic World Video Content Has Performed Online

The…

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